To say that social media is a challenge for the international sports world in general is an understatement. On the one hand, the explosion of social networks and livestreaming apps has given the Olympic Movement headaches in an environment traditionally […]
Burson-Marsteller's Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
Wouldn’t it be great if your government owned the English name of your country on Twitter? You could proudly @mention your country or support your national team with a tweet. Today all English-language country names have been registered on Twitter; […]
Executive Summary – Introduction We need an army of diplomats using new digital tools in an authentic, engaging and purposeful way (…) We need a permanent cadre of digital professionals who can drive digital diplomacy across the network (…) Our […]
Google+ is a social network which is in steady decline. Despite its 418 million active users, the platform can be considered a niche network for heads of state and governments, very few of which are active on the platform. The […]
Like other new and popular social media platforms, Periscope has captured the essence of “discovering the world through someone else’s eyes”. Although broadcasting live from a mobile device is not new, Periscope, an app owned by Twitter, has made it […]