Burson-Marsteller's Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
A picture is worth a thousand words, and world leaders have taken this to heart in adopting Instagram as part of their communications. Over the past five years, governments and world leaders have flocked to the mobile photo and video […]
Executive Summary Since 2015, the number of skasusers on Facebook has surpassed the population of China, the most populous country on earth. According to Facebook’s latest figures, the platform has 1.86 billion monthly active users and 1.23 billion people are […]
To say that social media is a challenge for the international sports world in general is an understatement. On the one hand, the explosion of social networks and livestreaming apps has given the Olympic Movement headaches in an environment traditionally […]
Wouldn’t it be great if your government owned the English name of your country on Twitter? You could proudly @mention your country or support your national team with a tweet. Today all English-language country names have been registered on Twitter; […]
Executive Summary – Introduction We need an army of diplomats using new digital tools in an authentic, engaging and purposeful way (…) We need a permanent cadre of digital professionals who can drive digital diplomacy across the network (…) Our […]