The Olympic flame is burning brightly on social media. Facebook, Instagram, Twitter and YouTube have become indispensable communication channels for the Olympic Movement including international Olympic sports federations. However, very few federations can share live sporting action from major events and […]
Burson-Marsteller's Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
“We are constantly looking for ways to interact with our millions of supporters worldwide. The explosion of digital communications platforms has been a game-changing opportunity for us to bring people along the conservation journey. Being transparent, authentic and inclusive has […]
Executive Summary – Introduction “I believe it’s really important I hear directly from our leadership. And I believe it’s really important to hold them accountable. And I believe it’s really important to have these conversations out in the open rather […]
A picture is worth a thousand words, and world leaders have taken this to heart in adopting Instagram as part of their communications. Over the past five years, governments and world leaders have flocked to the mobile photo and video […]
Executive Summary Since 2015, the number of skasusers on Facebook has surpassed the population of China, the most populous country on earth. According to Facebook’s latest figures, the platform has 1.86 billion monthly active users and 1.23 billion people are […]