Kenya

The Kenyan leadership has understood the power and the good use of Twitter. Since Uhuru Kenyatta became president the government has “embraced the digital age”. Presidential and government news are broadcast on the @StateHouseKenya and the @PSCU_Digital accounts and in January the government has set up a personal-institutional account for the @President_KE. The president and the foreign minister both have active personal Twitter accounts. Interestingly, all tweets by former Prime Minister Raila Odinga’s team have been archived in a specific Twitter account @Arch_PMO_Kenya.

Tweets from Kenya leaders

President of Kenya Uhuru Kenyatta

President Uhuru Kenyatta joined Twitter in August 2010 and has become the second most followed African leader on Twitter after Rwanda’s @PaulKagame. The account chronicles the president’s meetings and visits including several pictures in most of the tweets. His most retweeted tweet was sent on 3 March 2014, congratulating Kenyan actress Lupita Nyong'o on her Oscar win. Kenyatta's account often @mentions other users, namely Deputy President @WilliamsRuto and Rwanda's President @PaulKagame. @Ukenyatta is mutually following nine other, mainly African leaders.

Ukenyatta avatar

Uhuru Kenyatta

@Ukenyatta

President of The Republic of Kenya.

Tweet analytics (as of April 2015)

Tweets:3,679
Following:115
Followers:781,929
Joined Twitter: 08/26/2010
Language: English
Status: Active
Tweets/day: 2.26
Retweets: 15%
Mentions/Tweet: 0.24
Replies/Tweet: 0.11
Tweets retweeted: 77%
Most mentioned @WilliamsRuto (100), @coldtusker (28), @PaulKagame (24), @gina_din (23), @TeamUhuru (12), @NYS_Ke (11), @UKenyatta (11), @jmkikwete (11), @AnneWaiguru (9), @KagutaMuseveni (9).
Average of retweets 55

First tweet

Presidency of Kenya State House Kenya

The leitmotiv of the President’s official Twitter account is “Stay Connected”. The account was set up on 30 August 2011 but only started to tweet on 9 April 2013 when President Uhuru Kenyatta took over and the account sent its first tweet, a presidential retweet of @UKenyatta. 85% of its tweets are retweets, mainly of President @UKenyatta, the @FirstLadyKenya and @PSCU_Digital account. The presidential administration’s most popular tweet is the picture of the president hugging the First Lady after she successfully finished the London marathon on 13 April 2014.

StateHouseKenya avatar

State House Kenya

@StateHouseKenya

State House Kenya

Tweet analytics (as of April 2015)

Tweets:3,102
Following:118
Followers:169,023
Joined Twitter: 08/30/2011
Language: English
Status: Active
Tweets/day: 4.34
Retweets: 85%
Mentions/Tweet: 0.12
Replies/Tweet: 0.01
Tweets retweeted: 15%
Most mentioned @UKenyatta (189), @WilliamsRuto (43), @FirstLadyKenya (14), @UN (9), @AnneWaiguru (8), @WorldBank (7), @citizentvkenya (6), @KagutaMuseveni (6), @SautiSol (5), @PaulKagame (5).
Average of retweets 17

First tweet

Foreign Minister of Kenya AMB:Amina Mohamed

Kenya’s Foreign Minister Amina Mohamed is the best connected African foreign minister unilaterally following 40 world leaders and mutually connected with 16 peers around the world. @AMB_A_Mohammed is quite conversational with a third of her tweets being @replies to other Twitter users including Rwanda’s Foreign Minister @LMushikiwabo. Amina Mohamed’s team makes good use of pictures chronicling her meetings with other foreign dignitaries. @AMB_A_Mohammed tweets on average three times a day and most tweets are sent from her Blackberry or iPad. Her most retweeted tweet was sent after the Westgate shopping mall attack on 23 September.

AMB_A_Mohammed avatar

AMB:Amina Mohamed

@AMB_A_Mohammed

AMBASSADOR (DR) AMINA C. MOHAMED, CBS, CAV CABINET SECRETARY FOR FOREIGN AFFAIRS AND INTERNATIONAL TRADE OF THE REPUBLIC OF KENYA (Views are my own)

Tweet analytics (as of April 2015)

Tweets:2,293
Following:474
Followers:142,711
Joined Twitter: 04/25/2013
Language: English
Status: Active
Tweets/day: 3.26
Retweets: 31%
Mentions/Tweet: 0.49
Replies/Tweet: 0.27
Tweets retweeted: 49%
Most mentioned @ForeignOfficeKE (61), @UKenyatta (59), @gina_din (26), @LMushikiwabo (22), @WilliamsRuto (18), @VinieO (16), @JulieGichuru (16), @bettymurungi (15), @HCCTurner (15), @JudiWakhungu (15).
Average of retweets 11

First tweet

Foreign Ministry of Kenya ForeignAffairsKenya

The official Twitter account of Kenya’s Foreign Office was created on 21 May 2013 and chronicles the activities of the foreign minister and the president, often retweeting and @mentioning @UKenyatta and @AMB_A_Mohammed. The account makes good use of pictures often posting several in a single tweet. “The Kenyan Foreign Ministry is proud to be digitally swift with matters diplomacy and this is indeed a step in the right direction”, the Foreign Ministry said in its first tweet. Kenya’s foreign office is unilaterally followed by 46 world leaders but has not yet reciprocated.

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ForeignAffairsKenya

@ForeignOfficeKE

*Account for - Ministry of Foreign Affairs-Kenya. * Find us also on: facebook.com/ForeignOfficeKE

Tweet analytics (as of April 2015)

Tweets:4,069
Following:23
Followers:60,793
Joined Twitter: 05/21/2013
Language: English
Status: Active
Tweets/day: 7.64
Retweets: 38%
Mentions/Tweet: 0.57
Replies/Tweet: 0.22
Tweets retweeted: 51%
Most mentioned @AMB_A_Mohammed (968), @UKenyatta (193), @Karanjakibicho (150), @WilliamsRuto (43), @ShareThis (16), @ForeignOfficeKE (15), @HCCTurner (14), @PSCU_Digital (14), @kenyatta (14), @DrTedros (9).
Average of retweets 5

First tweet