Kenya

The Kenyan leadership has understood the power and the good use of Twitter. Since Uhuru Kenyatta became president the government has “embraced the digital age”. Presidential and government news are broadcast on the @StateHouseKenya and the @PSCU_Digital accounts. The president and the foreign minister both have active personal Twitter accounts. Interestingly all tweets by former Prime Minister Raila Odinga’s team have been archived in a specific Twitter account @Arch_PMO_Kenya.

President of Kenya Uhuru Kenyatta

President Uhuru Kenyatta joined Twitter in August 2010 and has become the most followed African leader on Twitter. The activity of the account markedly increased before the presidential elections in March 2013. The account chronicles the president’s meetings and visits including several pictures in each tweet. His most retweeted tweet was sent on 3 March 2014, congratulating Kenyan actress Lupita Nyong'o on her Oscar win. Kenyatta's account is quite conversational and it has a prefect mix of 22% retweets, 21% @replies and 31% @mentions of other users, namely Deputy President @WilliamsRuto and Rwanda's President @PaulKagame.

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Uhuru Kenyatta

@UKenyatta

President of The Republic of Kenya.

Tweet analytics (as of November 2014)

Tweets:3,144
Following:105
Followers:607,803
Joined Twitter: 08/26/2010
Language: English
Status: Active
Tweets/day: 2.05
Retweets: 18%
Mentions/Tweet: 0.29
Replies/Tweet: 0.17
Tweets retweeted: 67%
Most mentioned @WilliamsRuto (86), @coldtusker (53), @gina_din (24), @PaulKagame (21), @UKenyatta (13), @Projectnetbook (12), @TeamUhuru (12), @EvansApollos (10), @alykhansatchu (10), @SautiSol (9)

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Presidency of Kenya State House Kenya

The leitmotiv of the President’s official Twitter account is “Stay Connected”. The account was set up on 30 August 2011 but only started to tweet on 9 April 2013 when President Uhuru Kenyatta took over and the account sent its first presidential retweet of @UKenyatta. More than three quarters of its tweets are retweets, mainly of President @UKenyatta, the @FirstLadyKenya and @PSCU_Digital account. The presidential administration’s most popular tweet is the picture of the president hugging the First Lady after she successfully finished the London marathon on 13 April 2014.

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State House Kenya

@StateHouseKenya

State House Kenya

Tweet analytics (as of November 2014)

Tweets:2,101
Following:108
Followers:130,299
Joined Twitter: 08/30/2011
Language: English
Status: Active
Tweets/day: 3.66
Retweets: 81%
Mentions/Tweet: 0.15
Replies/Tweet: 0.02
Tweets retweeted: 19%
Most mentioned @UKenyatta (175), @WilliamsRuto (43), @FirstLadyKenya (13), @UN (9), @AnneWaiguru (8), @WorldBank (7), @SautiSol (5), @citizentvkenya (4), @StateHouseKenya (3), @PaulKagame (3)

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Government of Kenya Cabinet Affairs

The institutional Twitter account of the Kenya’s Cabinet Secretary Francis Kimemia was created on 30 May 2013. The account went silent between September 2013 and March 2014 and only tweets intermittently, broadcasting political matters. The most retweeted tweet was sent after the Westgate shopping mall attack on 23 September urging Kenyans to remain vigilant and to “Be your brother’s keeper.”

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Cabinet Affairs

@CabinetOfficeKE

Cabinet Affairs Office in the Presidency| Service delivery to all Kenyans | Ensure proper management in the Executive | Nairobi Kenya

Tweet analytics (as of November 2014)

Tweets:301
Following:325
Followers:18,354
Joined Twitter: 05/30/2013
Language: English
Status: Active
Tweets/day: 0.57
Retweets: 66%
Mentions/Tweet: 0.42
Replies/Tweet: 0.14
Tweets retweeted: 17%
Most mentioned @F_Kimemia (20), @InteriorKE (6), @UKenyatta (5), @OliverMathenge (4), @dailynation (4), @matundura78 (3), @kunavijana (3), @Scribd (3), @lindahoguttu (3), @PoliceKE (3)

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Foreign Minister of Kenya AMB:Amina Mohamed

Kenya’s Foreign Minister Amina Mohamed is the best connected African foreign minister unilaterally following 51 world leaders and mutually connected with 16 peers around the world. @AMB_A_Mohammed is quite conversational with a third of her tweets being @replies to other Twitter users including Rwanda’s Foreign Minister @LMushikiwabo. Amina Mohamed’s team makes good use of pictures chronicling her meetings with other foreign dignitaries. The team also tweet the occasional “Good morning”, “Good afternoon”, “Good evening” and “Good night” to engage its followers. @AMB_A_Mohammed tweets on average three times a day and most tweets are sent from her Blackberry or iPad. Her most retweeted tweet was sent after the Westgate shopping mall attack on 23 September.

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AMB:Amina Mohamed

@AMB_A_Mohammed

AMBASSADOR AMINA C. MOHAMED, CBS, CAV CABINET SECRETARY FOR FOREIGN AFFAIRS AND INTERNATIONAL TRADE OF THE REPUBLIC OF KENYA (Views are my own)

Tweet analytics (as of November 2014)

Tweets:1,829
Following:470
Followers:108,399
Joined Twitter: 04/25/2013
Language: English
Status: Active
Tweets/day: 3.25
Retweets: 34%
Mentions/Tweet: 0.53
Replies/Tweet: 0.29
Tweets retweeted: 43%
Most mentioned @ForeignOfficeKE (58), @UKenyatta (38), @gina_din (23), @LMushikiwabo (20), @VinieO (16), @WilliamsRuto (15), @bettymurungi (15), @JudiWakhungu (14), @HCCTurner (14), @JulieGichuru (14)

First tweet

Foreign Ministry of Kenya ForeignAffairsKenya

The official Twitter account of Kenya’s Foreign Office was created on 21 May 2013 and chronicles the activities of the foreign minister and the president, often retweeting and @mentioning @UKenyatta and @AMB_A_Mohammed. “The Kenyan Foreign Ministry is proud to be digitally swift with matters diplomacy and this is indeed a step in the right direction”, the Foreign Ministry said in its first tweet. Kenya’s foreign office is not yet well connected with other peers, mutually following only the @IsraelMFA and @MFATurkey.

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ForeignAffairsKenya

@ForeignOfficeKE

*Account for - Ministry of Foreign Affairs-Kenya. * Find us also on: facebook.com/ForeignOfficeKE

Tweet analytics (as of November 2014)

Tweets:2,709
Following:19
Followers:44,946
Joined Twitter: 05/21/2013
Language: English
Status: Active
Tweets/day: 5.1
Retweets: 39%
Mentions/Tweet: 0.4
Replies/Tweet: 0.19
Tweets retweeted: 43%
Most mentioned @AMB_A_Mohammed (432), @UKenyatta (114), @Karanjakibicho (87), @WilliamsRuto (29), @ShareThis (16), @ForeignOfficeKE (15), @Amb_Dr_Sang (8), @ImmigrationDept (7), @usiahromeo (7), @PSCU_Digital (7)

First tweet