Azerbaidjan

The political leadership in Azerbaijan has discovered Twitter as a powerful tool to broadcast its message to the people.

President Ilham Aliyev joined the Twittersphere in July 2010 with two accounts, @azpresident in Azeri and @presidentaz in English. Ilham Aliyev does not tweet personally but his staff uses the accounts to live tweet salient quotes from his speeches, notably when he lambasts Armenia for the current stalemate in the negotiations over Nagorno-Karabagh and Armenia’s responsibility in what he terms the “Khojaly genocide”, the killing of hundreds of ethnic Azerbaijani civilians from the town of Khojaly on 25–26 February 1992 by Armenian forces. His most popular tweet in Azerbaidjani reads: “The 20th anniversary of the Khojaly genocide, considered to be one of the most terrible and bloody tragedies of the 20th century.” In English the most popular tweet is: “Independence is the biggest asset, the biggest achievement, the biggest value for us.” Both accounts are only broadcasting and do not engage with his followers. There has been no @reply nor @mention and he only follows his own English account and the institutional account of the presidential administration.

Tweets wordle

Tweet analytics (as of 1 July 2012)

Tweets:800
Following:2
Followers:27,719
Joined Twitter: 07/27/2010
Language: Azerbaijani
Status: Active
Tweets/day: 1.13
% Retweets: 2%
Mentions/Tweet: 0
Replies/Tweet: 0%
% Tweets retweeted: 72%
Total of retweets: 2,936
Most mentioned
Tweet analytics chart

First tweet

Translation: Ilham Aliyev checked out the final touch-up works on State Flag Square http://president.az/articles/509?locale=az

The presidential administration started to tweet in April 2011 and is fairly prolific with over five tweets a day. The tweets mostly refer to the activities of President Aliyev and link back to content on the President’s official website. Some of the tweets are in English but most are kept in Azerbaijani. Like the personal account of the Azerbaidjani president this account doesn’t try to engage in conversations with his followers. The account has never sent a single retweet, @reply or @mention. It is worth noting that they often tweet from a platform called ‘Twitlonger’, a tool allowing for tweets longer than 140 characters.

Tweets wordle

Tweet analytics (as of 1 July 2012)

Tweets:2,395
Following:2
Followers:10,522
Joined Twitter: 04/07/2011
Language: Azerbaijani
Status: Active
Tweets/day: 5.3
% Retweets: 0%
Mentions/Tweet: 0
Replies/Tweet: 0%
% Tweets retweeted: 64%
Total of retweets: 2,578
Most mentioned
Tweet analytics chart

First tweet

Translation: Ilham Aliyev attended the opening ceremony of the World Forum on Intercultural Dialogue http://www.president.az/articles/1845?locale=az