India

Narendra Modi joined Twitter on 10 January 2009 and since his election in May 2014 the prime minister has made digital communications one of his key priorities. He has encouraged his ministers to set up personal Twitter accounts and he is among the top three most followed world leaders.

Prime Minister of India Narendra Modi

“I am a firm believer in the power of technology and social media to communicate with people across the world,” India’s new Prime Minister Narendra Modi wrote in his inaugural message on his new website. Within weeks of his election in May 2014, the @NarendraModi account has moved into the top three most followed Twitter accounts of world leaders. The account was one of the major communication channels during the 2014 election campaign. It is very active with an average of six tweets per day. His entire political campaign was amplified by his social media team with hourly updates from the campaign trail. Here is an interesting animation of Modi’s campaign trail produced by @TwitterData. Since becoming prime minister he has made diplomatic overtures on Twitter to a number of foreign leaders and he is mutually connected with Japan’s Prime Minister @AbeShinzo and Bhutan’s Prime Minister @TsheringTobgay.

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Narendra Modi

@narendramodi

Prime Minister of India

Tweet analytics (as of June 2014)

Tweets:5,298
Following:1,045
Followers:4,981,777
Joined Twitter: 01/10/2009
Language: English
Status: Active
Tweets/day: 6.31
Retweets: 5%
Mentions/Tweet: 0.09
Replies/Tweet: 0.03
Tweets retweeted: 95%
Most mentioned @ChouhanShivraj (21), @drharshvardhan (11), @arunjaitley (11), @drramansingh (10), @India272 (10), @yogrishiramdev (10), @VasundharaBJP (8), @BJPRajnathSingh (7), @BJP4India (5), @SriSri (5).

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Translation: India has won! The conquest of India. Good days are ahead.

Prime Minister of India PMO India

The official Twitter account of the Indian Prime Minister’s office was set up on 23 January 2012 under former Prime Minister Manmohan Singh. When Singh left office in May 2014 this team archived the 4,400 tweets sent under his administration including the 1.2 million followers, effectively depriving the new prime minister of a large audience. The episode which has become known as #HandleGate caused a public outcry and the decision has since been reversed by the new governement. The tweets sent under Manmohan Singh are now archived on the government’s website and the account has seen exponential growth making it into the top 20 most followed world leader accounts. The account chronicles the activities of the prime minister including pictures of his meetings and live tweets of his speeches.

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PMO India

@PMOIndia

Office of the Prime Minister of India

Tweet analytics (as of June 2014)

Tweets:190
Following:60
Followers:1,721,493
Joined Twitter: 01/23/2012
Language: English
Status: Active
Tweets/day: 8.85
Retweets: 2%
Mentions/Tweet: 0.59
Replies/Tweet:
Tweets retweeted: 98%
Most mentioned @narendramodi (27), @ncbn (1), @PiyushGoyalBJP (1), @nitin_gadkari (1).

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Foreign Minister of India Sushma Swaraj

Sushma Swaraj, a career politician, who became Minister of External Affairs of India on 26 May 2014 has been on Twitter since 25 November 2010 and is now ranked as the second most followed foreign minister in the world. The account has been quite active in the past but the activity decreased in 2014 and she stopped tweeting when she became foreign minister on 28 May 2014, thanking her followers for the good wishes. Her most popular tweet was sent when the BJP party won the 2014 general election in May. @SushmaSwaraj is not yet following any of her international peers.

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Sushma Swaraj

@SushmaSwaraj

Minister for External Affairs, Government of India, New Delhi.

Peer connections (as of June 2014)

Tweet analytics (as of June 2014)

Tweets:2,905
Following:0
Followers:1,274,704
Joined Twitter: 11/25/2010
Language: English
Status: Active
Tweets/day: 2.26
Retweets: 1%
Mentions/Tweet: 0.34
Replies/Tweet: 0.33
Tweets retweeted: 80%
Most mentioned @shad_nishat (17), @journopriyankka (17), @sardesairajdeep (12), @dhanyarajendran (7), @abdullah_omar (7), @plshelp1 (7), @drharshvardhan (6), @whitetiger2651 (5), @mytemplesindia (5), @nanditathhakur (5).

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Foreign Ministry of India Indian Diplomacy

The Public Diplomacy Division of the Indian Ministry of External Affairs set up the @IndianDiplomacy account on 8 July 2010 sharing the latest issue of India Perspectives magazine. The official introduction happened the following day. “The purpose is to make public diplomacy a two-way process- to communicate as well as to listen to”. With this @reply to a follower the account made its purpose clear right from the beginning. Indeed, the account is used to carry out public and digital diplomacy activities as well as to foster greater understanding of India and its foreign policy concerns. “Enhancing #India's Conversations with the World, through engagement & #digitaldiplomacy” states the Twitter bio. With over five tweets a day @IndianDiplomacy shares content about key political and economic issues, culture, art and sport, including numerous videos from the ministry of foreign affairs’ YouTube channel and live tweeting from events. The account mutually follows seven other world leaders including the US State Department, the UK Foreign Office and the French foreign ministry.

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Indian Diplomacy

@IndianDiplomacy

Official Account of #Indian Public Diplomacy. Enhancing #India's Conversations with the World, through engagement & #digitaldiplomacy

Tweet analytics (as of June 2014)

Tweets:5,069
Following:180
Followers:180,086
Joined Twitter: 07/08/2010
Language: English
Status: Active
Tweets/day: 4.05
Retweets: 10%
Mentions/Tweet: 0.28
Replies/Tweet: 0.04
Tweets retweeted: 83%
Most mentioned @MEAIndia (168), @realindiais (56), @helloindiafrica (27), @IndianEmbJkt (15), @airnewsalerts (14), @indembcairo (13), @HCIMaldives (13), @eoiktmnp (12), @PIB_India (12), @TheHindu (12).

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