The Prime Minister of India is the latest of the G20 leaders to embrace Twitter in late January 2012. Manmohan Singh has tried, so far unsuccessfully, to connect with his peers in Moscow, London and Washington on Twitter.
Peer connections (as of 1 July 2012)
- follows unilaterally (4)
- followed unilaterally by (2)
- follows mutually (0)
The Twitter account run by the office of the Indian Prime Minister is quite active with an average of 3.9 tweets a day. Considering the short time the account has been active, it has gathered an impressive number of followers (120,500+). The account was started in an effort to inform people about the work done by his office and is managed by his communications team. It is clear that the main purpose of the account is to disseminate information, as the tweets are mainly government news and announcements, quotes from statements made by the PM, messages to the people from the PM and what is “happening now” at the Prime Minister’s Office. Engagement on the account is extremely limited. The most popular tweet sent by the Prime Minister are the congratulations sent to cricketer Sachin Tendulkar, one of the greatest batsmen of all time, for becoming the first player to score a double century in a one day international match.
Tweet analytics (as of 1 July 2012)
|% Tweets retweeted:||98%|
|Total of retweets:||18,364|
|@PMOIndia (2), @subhankarmittal (1), @Indiandiplomacy (1), @umachinta (1), @Bhanushikha8 (1).|