Narendra Modi joined Twitter on 10 January 2009 and since his election in May 2014 the prime minister has made digital communications one of his key priorities. The Indian President also joined Twitter in July 2014 and many of the government ministers now have personal Twitter accounts. The @IndianDiplomacy social media footprint is the most impressive with @SushmaSwaraj being the most followed foreign minister and they seem to have a dedicated army of retweeters.

Tweets from India leaders

Presidency of India President of India

India's President Pranab Mukherjee set up an official Twitter account for the presidency on 1 July 2014. The account is named after Rashtrapati Bhavan, the official home of the President of India in New Delhi. @RashtrapatiBhvn has garnered a sizeable audience but isn’t following anyone else. The account tweets on average five times a day, chronicling the activities of #PresidentMukherjee which is also the most used hashtag.

RashtrapatiBhvn avatar

President of India


This is the official Twitter account of Rashtrapati Bhavan and is run by President’s Secretariat. Tweets from the President are signed – President Mukherjee

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 07/01/2014
Language: English
Status: Active
Tweets/day: 5.16
Retweets: 1%
Mentions/Tweet: 0.03
Replies/Tweet: 0.00
Tweets retweeted: 99%
Most mentioned @BarackObama (23), @bbs (7), @narendramodi (3), @incheonAG2014 (2), @ShashiTharoor (1), @nehru (1), @0 (1), @1 (1), @2 (1), @MughalGardens (1).
Average of retweets 87

First tweet

Prime Minister of India Narendra Modi

“I am a firm believer in the power of technology and social media to communicate with people across the world,” India’s Prime Minister Narendra Modi wrote in his inaugural message on his new website. Less than a year after his election in May 2014, the @NarendraModi account has moved into the top three most followed Twitter accounts of world leaders. The account was one of the major communication channels during the 2014 election campaign. It is very active with an average of eight tweets per day. His entire political campaign was amplified by his social media team with hourly updates from the campaign trail. Since becoming prime minister he has made diplomatic overtures on Twitter to a number of foreign leaders and he is mutually connected with nine other world leaders including Japan’s Prime Minister @AbeShinzo, Russia’s @MedvedevRussiaE, Australia’s @TonyAbbottMHR and Brazil’s @dilmabr.

narendramodi avatar

Narendra Modi


Prime Minister of India

Tweet analytics (as of April 2015)

Joined Twitter: 01/10/2009
Language: English
Status: Active
Tweets/day: 8.33
Retweets: 9%
Mentions/Tweet: 0.14
Replies/Tweet: 0.04
Tweets retweeted: 91%
Most mentioned @AbeShinzo (21), @TonyAbbottMHR (15), @BarackObama (11), @ChouhanShivraj (11), @UN (10), @arunjaitley (9), @sachin_rt (8), @yogrishiramdev (8), @drramansingh (7), @ncbn (7).
Average of retweets 1094

First tweet

Prime Minister of India PMO India

The official Twitter account of the Indian Prime Minister’s office was set up on 23 January 2012 under former Prime Minister Manmohan Singh. When Singh left office in May 2014 this team archived the 4,400 tweets sent under his administration including the 1.2 million followers, effectively depriving the new prime minister of a large audience. The episode which has become known as #HandleGate caused a public outcry and the decision has since been reversed by the new governement. The tweets sent under Manmohan Singh are now archived on the government’s website and the account has seen exponential growth making it into the top six most followed world leader accounts with more than five million followers. The account chronicles the activities of the prime minister including pictures of his meetings and live tweets of his speeches. @PMOIndia tweets on average 14 times per day and a third of its tweets are retweets often of @NarendraModi and the Foreign Ministry @MEAIndia.

PMOIndia avatar

PMO India


Office of the Prime Minister of India

Tweet analytics (as of April 2015)

Joined Twitter: 01/23/2012
Language: English
Status: Active
Tweets/day: 14.41
Retweets: 29%
Mentions/Tweet: 0.47
Replies/Tweet: 0.00
Tweets retweeted: 71%
Most mentioned @narendramodi (1195), @TonyAbbottMHR (29), @makeinindia_ (21), @ChouhanShivraj (21), @anandibenpatel (18), @AbeShinzo (16), @arunjaitley (15), @sureshpprabhu (14), @UN (12), @nasscom (11).
Average of retweets 241

First tweet

Foreign Minister of India Sushma Swaraj

Sushma Swaraj, a career politician, who became Minister of External Affairs of India on 26 May 2014 has been on Twitter since 25 November 2010 and is now the most followed foreign minister in the world and in the top 20 most followed world leaders. @SushmaSwaraj tweets on average almost twice per day and she is fairly conversational with a third of her tweets being @replies to other Twitter users. Surprising for a foreign minister @SushmaSwaraj is not yet connected to any of her peers and not following any other Twitter user.

SushmaSwaraj avatar

Sushma Swaraj


Personal a/c of Sushma Swaraj Minister for External affairs, Government of India

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 11/25/2010
Language: English
Status: Active
Tweets/day: 1.90
Retweets: 1%
Mentions/Tweet: 0.32
Replies/Tweet: 0.32
Tweets retweeted: 80%
Most mentioned @journopriyankka (17), @shad_nishat (17), @sardesairajdeep (12), @plshelp1 (7), @abdullah_omar (7), @dhanyarajendran (7), @drharshvardhan (6), @nanditathhakur (5), @mytemplesindia (5), @bhupendrachaube (5).
Average of retweets 46

First tweet

Foreign Ministry of India Indian Diplomacy

The Public Diplomacy Division of the Indian Ministry of External Affairs set up the @IndianDiplomacy account on 8 July 2010 sharing the latest issue of India Perspectives magazine. The official introduction happened the following day. “The purpose is to make public diplomacy a two-way process- to communicate as well as to listen to”. Indeed, the account is used to carry out public and digital diplomacy activities as well as to foster greater understanding of India and its foreign policy concerns through “engagement and #digitaldiplomacy” it states in the Twitter bio. With over five tweets a day @IndianDiplomacy shares content about key political and economic issues, culture, art and sport, including numerous videos from the ministry of foreign affairs’ YouTube channel and live tweeting from events. Interestingly, the tweets are often retweeted by an army of 90 Twitter accounts who all follow each other, lack a Twitter header and a Twitter bio and whose sole purpose is to retweet tweets from @IndianDiplomacy and @MEAIndia. The @IndianDiplomacy account is well connected, mutually following 38 other foreign ministries.

IndianDiplomacy avatar

Indian Diplomacy


Official Account of #India's Public Diplomacy, Ministry of External Affairs @MEAIndia. Engagement through #digitaldiplomacy

Tweet analytics (as of April 2015)

Joined Twitter: 07/08/2010
Language: English
Status: Active
Tweets/day: 7.95
Retweets: 30%
Mentions/Tweet: 0.37
Replies/Tweet: 0.05
Tweets retweeted: 67%
Most mentioned @MEAIndia (309), @IndianDiplomacy (82), @narendramodi (39), @airnewsalerts (25), @realindiais (23), @eoiktmnp (20), @helloindiafrica (18), @SushmaSwaraj (17), @ihcdhaka (16), @PBD2015 (16).
Average of retweets 34

First tweet

Foreign Ministry of India Syed Akbaruddin

The @MEAIndia account is managed by the Foreign Ministry spokesperson Vikas Swarup whose picture graces the avatar. Set up under his predecessor Syed Akbaruddin on 20 December 2011, the account is quite active with an average of seven tweets per day. Under Syed Akbaruddin the account chronicled in minute details the activities of Prime Minister @NarendraModi and Foreign Minister @SushmaSwaraj including many unusual pictures taken during their official visits. Interstingly @MEAIndia is mutually only connected to two other foreign ministries namely Russia’s @MFA_Russia and Pakistan’s @PakDiplomacy.

MEAIndia avatar

Vikas Swarup


Official Spokesperson, Ministry of External Affairs, India. #Alert : #Passport issues may kindly be addressed to → @CPVIndia

Tweet analytics (as of April 2015)

Joined Twitter: 12/20/2011
Language: English
Status: Active
Tweets/day: 7.47
Retweets: 14%
Mentions/Tweet: 0.74
Replies/Tweet: 0.20
Tweets retweeted: 83%
Most mentioned @narendramodi (525), @PMOIndia (301), @SushmaSwaraj (291), @CPVIndia (129), @BarackObama (34), @IndianDiplomacy (27), @MEAIndia (18), @AbeShinzo (17), @TonyAbbottMHR (13), @UN (12).
Average of retweets 113

First tweet