Malaysia

Malaysian politicians have been early adopters of Twitter. The Prime Minister’s @NajibRazak account was created on 23 September 2008 and his office started to tweet as @PMOMalaysia at the end of September 2010.

Prime Minister of Malaysia Mohd Najib Tun Razak

The Prime Minister of Malaysia, Najib Razak, is the 15th most followed world leader and actively engages with his audience with quizzes and sweepstakes. In May 2012, he asked his followers what gift he should give to his 500,000th follower. A couple of days later he invited four of his followers for breakfast, a scene which he immortalized with a Twitpic and a YouTube video of his guests. @Najibrazak is fairly active with almost eight tweets per day. 45% of his tweets are retweets, mainly from the Transport Department @H2OComms in relation with the missing Malaysia Air flight MH370. His most retweeted tweet, retweeted more than 34,000 times is the announcement that the airliner has crashed in the southern Indian Ocean." @NajibRazak is a big fan of selfies and regularly captures his foreign guest on his smartphone including @BarackObama, Singapore’s Prime Minister Lee Hsien Loong, Turkish Prime Minister @RT_Erdogan and Indonesian President @SBYudhoyono while sitting in a golf cart.

NajibRazak avatar

Mohd Najib Tun Razak

@NajibRazak

Prime Minister of Malaysia, working towards a #BetterNation

Tweet analytics (as of November 2014)

Tweets:7,481
Following:143
Followers:2,205,518
Joined Twitter: 09/21/2008
Language: Malay/English
Status: Active
Tweets/day: 6.28
Retweets: 37%
Mentions/Tweet: 0.13
Replies/Tweet: 0.01
Tweets retweeted: 63%
Most mentioned @barisanasional (23), @NajibRazak (21), @bernamadotcom (16), @HishammuddinH2O (13), @MuhyiddinYassin (12), @BarackObama (11), @PDRMsia (9), @TonyAbbottMHR (9), @Khairykj (8), @NicolDavid (7)

First tweet

Government of Malaysia Msia PM Press Office

The press office of the prime minister of Malaysia started tweeting two years after the prime minister and has a much smaller following. The @PMOMalaysia account tweets in Malay and in English on average one 1.5 times per day. The institutional account mentions Prime Minister @NajibRazak in almost half of its tweets and over the past years its most used hashtag has been #Bajet (#Budget). The account has started to use more pictures of the prime minister’s meetings and activities. @PMOMalaysia unilaterally follows 17 other world leaders but is mutually only connected to South Korea’s presidency @BlueHouseKorea.

PMOMalaysia avatar

Msia PM Press Office

@PMOMalaysia

Official Press Office Twitter account for the Prime Minister of Malaysia

Tweet analytics (as of November 2014)

Tweets:2,388
Following:5,063
Followers:86,840
Joined Twitter: 09/29/2010
Language: English
Status: Active
Tweets/day: 1.59
Retweets: 10%
Mentions/Tweet: 0.47
Replies/Tweet: 0.14
Tweets retweeted: 75%
Most mentioned @NajibRazak (724), @etp_roadmap (22), @PDRMsia (15), @tv1_rtm (13), @gtp_roadmap (11), @ericyong77 (10), @MAS (9), @tv3malaysia (7), @MITIMalaysia (7), @UN (7)

First tweet