United Arab Emirates

The UAE leads the Gulf countries in terms of social media usage and penetration thanks to the personal tweets of Sheikh Mohammed and Foreign Minister Sheikh Abdullah bin Zayed bin Sultan Al Nahyan who has been on Twitter since June 2009. A Twitter account was set up for the President His Highness Sheikh Khalifa bin Zayed Al Nahyan by an admirer who promised to give the @KBZayed account to the Ruler of Abu Dhabi once it reaches one million followers. It now has 283,000.

Royal of United Arab Emirates HH Sheikh Mohammed

In June 2009, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai embraced Twitter to communicate with his people and he is celebrated for it. Sheikh Mohammed is among the top ten most followed world leaders and his account continues to grow. His tweets have made him approachable to the masses and his open engagement with audiences on all social platforms demonstrates the UAE government’s efforts to be open to dialogue. His tweets have mainly been in English, however now His Highness tweets in Arabic and English. He writes about the UAE’s vision, UAE new policies and decisions, local events and meetings, and messages that aim to inspire and lead his followers.

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HH Sheikh Mohammed


Official Tweets by His Highness Sheikh Mohammed bin Rashid Al Maktoum

Tweet analytics (as of November 2014)

Joined Twitter: 06/03/2009
Language: Arabic/English
Status: Active
Tweets/day: 1.42
Retweets: 5%
Mentions/Tweet: 0.04
Replies/Tweet: 0.01
Tweets retweeted: 89%
Most mentioned @HHShkMohd (30), @DubaiCares (3), @Bin_Yousif (2), @gbhz (2), @YasserHareb (2), @MMbinRashid (2), @Prinzhessin (2), @WilliamJHague (2), @gnkotak (1), @prakashns_1000 (1)

First tweet

Foreign Minister of United Arab Emirates عبدالله بن زايد

Abdullah Bin Zayed, the foreign minister of the United Arab Emirates has become the second most followed foreign minister on Twitter. Abdullah Bin Zayed started his Twitter activity in October 2011 and is fairly active with an average of four tweets per day. The foreign minister is highly conversational as almost half of his tweets are @replies to other Twitter users. A third of his tweets are retweets. His most retweeted and favorited tweet was when he congratulated the Saudi football team, AlNaser, for winning a football match.

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عبدالله بن زايد


حساب شخصي

Tweet analytics (as of November 2014)

Joined Twitter: 10/26/2011
Language: Arabic/English
Status: Active
Tweets/day: 3.62
Retweets: 37%
Mentions/Tweet: 0.8
Replies/Tweet: 0.46
Tweets retweeted: 51%
Most mentioned @TwittterDad (207), @YasserHareb (199), @almzoohi (123), @Dralnoaimi (118), @algergawi (89), @AbdullaKhunji (66), @alameemi (65), @AnasBukhash (59), @aj_alshaali (58), @ArefHareb (55)

First tweet

Foreign Ministry of United Arab Emirates وزارة الخارجية

The official account of the UAE Ministry of Foreign Affairs is mainly used to announce the ministry’s news and the minister’s activities. The majority of the tweets are from the Ministry’s website and are in Arabic and in English. Most of tweets are accompanied with pictures and the hashtag #OFMUAE. The @MOFAUAE account only follows 18 official government accounts including a handful of its embassies but no other foreign leader.

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وزارة الخارجية


الصفحة الرسمية لوزارة الخارجية على تويتر - الإمارات العربية المتحدة

Tweet analytics (as of November 2014)

Joined Twitter: 03/14/2012
Language: Arabic/English
Status: Active
Tweets/day: 1.97
Retweets: 53%
Mentions/Tweet: 0.04
Replies/Tweet: 0.03
Tweets retweeted: 45%
Most mentioned @MOFAUAE (9), @ABZayed (3), @Twajudi (3), @supportuae (2), @dubaisun22 (2), @SKGEP (2), @ilovesharjah132 (2), @UAE_IAEA (2), @rajab_almarri (2), @zkerio (1)