United Arab Emirates

The UAE leads the Gulf countries in terms of social media usage and penetration thanks to the personal tweets of Sheikh Mohammed and Foreign Minister Sheikh Abdullah bin Zayed bin Sultan Al Nahyan who has been on Twitter since June 2009. A Twitter account was set up for the President His Highness Sheikh Khalifa bin Zayed Al Nahyan by an admirer who promised to give the @KBZayed account to the Ruler of Abu Dhabi once it reaches one million followers. It now has 490,000 followers. News from the Crown Prince, Sheikh Mohamed bin Zayed is broadcast on the @MBZNews Twitter account.

Tweets from United Arab Emirates leaders

Royal of United Arab Emirates HH Sheikh Mohammed

In June 2009, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai embraced Twitter to communicate with his people and he is celebrated for it. @HHShkMohd is among the top ten most followed world leaders and his account continues to grow. His tweets have made him approachable to the masses and his open engagement with audiences on all social platforms demonstrates the UAE government’s efforts to be open to dialogue. His Highness tweets in Arabic and English and writes about the UAE’s vision, UAE new policies and decisions, local events and meetings, and messages that aim to inspire and lead his followers.

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HH Sheikh Mohammed


Official Tweets by His Highness Sheikh Mohammed bin Rashid Al Maktoum

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 06/03/2009
Language: Arabic/English
Status: Active
Tweets/day: 1.43
Retweets: 5%
Mentions/Tweet: 0.04
Replies/Tweet: 0.01
Tweets retweeted: 89%
Most mentioned @HHShkMohd (30), @DubaiCares (3), @gbhz (2), @YasserHareb (2), @Prinzhessin (2), @noordubai (2), @Bin_Yousif (2), @WilliamJHague (2), @MMbinRashid (2), @gnkotak (1).
Average of retweets 678

First tweet

Foreign Minister of United Arab Emirates عبدالله بن زايد

Abdullah Bin Zayed, the foreign minister of the United Arab Emirates has become the second most followed foreign minister on Twitter. Abdullah Bin Zayed started his Twitter activity in October 2011 and is fairly active with an average of three tweets per day. 41% of his tweets are retweets and the foreign minister is also quite conversational with 43% of his tweets being @replies to his followers. His most retweeted is a gruesome tweet accusing Israel of killing children.

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عبدالله بن زايد


حساب شخصي

Tweet analytics (as of April 2015)

Joined Twitter: 10/26/2011
Language: Arabic/English
Status: Active
Tweets/day: 3.29
Retweets: 41%
Mentions/Tweet: 0.74
Replies/Tweet: 0.43
Tweets retweeted: 49%
Most mentioned @TwittterDad (203), @YasserHareb (193), @Dralnoaimi (108), @almzoohi (106), @algergawi (88), @AbdullaKhunji (62), @aj_alshaali (61), @alameemi (59), @AnasBukhash (53), @ArefHareb (52).
Average of retweets 315

First tweet

Foreign Ministry of United Arab Emirates وزارة الخارجية

The official account of the UAE Ministry of Foreign Affairs is mainly used to announce the ministry’s news and the minister’s activities. The majority of the tweets are from the ministry’s website in Arabic and in English and most are accompanied by a picture. The @MOFAUAE account follows official government accounts including a handful of its embassies and eleven other foreign ministries.

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وزارة الخارجية


الصفحة الرسمية لوزارة الخارجية والتعاون الدولي على تويتر - الإمارات العربية المتحدة This is the official account of MoFAAIC UAE

Tweet analytics (as of April 2015)

Joined Twitter: 03/14/2012
Language: Arabic/English
Status: Active
Tweets/day: 2.33
Retweets: 55%
Mentions/Tweet: 0.07
Replies/Tweet: 0.05
Tweets retweeted: 43%
Most mentioned @ABZayed (37), @MOFAUAE (23), @GovSummit (5), @Twajudi (4), @supportuae (2), @ShahAbdulrahman (2), @rajab_almarri (2), @dubaisun22 (2), @UAE_IAEA (2), @ilovesharjah132 (2).
Average of retweets 32

Foreign Ministry of United Arab Emirates OFM

The foreign ministry also maintains a separate Twitter account for the office of the foreign minister @OFMUAE which posts tweets about his activities in Arabic.and is mutually following 15 other foreign offices.

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التغريدات الرسمية من مكتب وزير الخارجية والتعاون الدولي، الإمارات العربية المتحدة Official tweets from OFMAIC

Tweet analytics (as of April 2015)

Joined Twitter: 03/14/2013
Language: Arabic/English
Status: Active
Tweets/day: 1.53
Retweets: 5%
Mentions/Tweet: 0.11
Replies/Tweet: 0.05
Tweets retweeted: 88%
Most mentioned @DECC_UAE (14), @GermanyDiplo (8), @PolandMFA (6), @MFAMongolia_eng (6), @IndianDiplomacy (6), @LithuaniaMFA (6), @FarnesinaPress (5), @UAEMissionToUN (4), @Shammo0os (3), @UN_Spokesperson (2).
Average of retweets 12

First tweet