Austria

The Austrian government’s attempt to establish a lasting presence on Twitter was thwarted in November 2011 after it came under heavy criticism for using fake profiles to post positive comments on their Facebook page. Since then the government has been contemplating a new social media strategy but has halted all its social media activities.

Chancellor of Austria Werner Faymann

A personal account for Austrian Chancellor Werner Faymann has been set up by his party but the account is inactive as indicated in two tweets: “The account was reserved for Werner Faymann, head of the SPÖ but is currently not active.” Despite being inactive the account has more than 580 followers including Portuguese President Cavaco Silva, the Croatian government and the Swedish Foreign Ministry.

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Werner Faymann

@wernerfaymann

Peer connections (as of June 2014)

Tweet analytics (as of June 2014)

Tweets:2
Following:0
Followers:589
Joined Twitter: 03/25/2009
Language: German
Status: Dormant since 07.10.2009
Tweets/day: 0
Retweets:
Mentions/Tweet: 0.5
Replies/Tweet:
Tweets retweeted: 50%
Most mentioned @SPOE_at (1).

Tag cloud (as of June 2014)

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Tweet history

Tweet history

First tweet

Translation: This twitter account was reserved for the leader of the SPÖ, Werner Faymann and is currently not actively used.

Most popular tweet

Translation: This Twitter Account was reserved for the president of the SPÖ Werner Faymann and is not active.

Government of Austria teamkanzler

The Twitter activity of the Austrian ‘Chancellor’s Team’ @TeamKanzler has been short-lived. Just hours after starting their Twitter account, the Chancellor and his team at Ballhaus Platz 20 were lampooned in an online video. During the four weeks on Twitter in October/November 2011 the 9-person team sent a total of 58 tweets mainly addressing suggestions and criticism from their followers. With three quarters of the tweets being @replies to their 2,689 followers the account ranks among the most conversational government accounts. The Twitter account fell victim to the criticism of the government’s Facebook account and has been dormant since 22 November 2011.

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teamkanzler

@teamkanzler

Peer connections (as of June 2014)

Tweet analytics (as of June 2014)

Tweets:58
Following:93
Followers:2,588
Joined Twitter: 09/29/2011
Language: German
Status: Dormant since 22.11.2011
Tweets/day: 0.06
Retweets:
Mentions/Tweet: 0.72
Replies/Tweet: 0.74
Tweets retweeted: 57%
Most mentioned @ArminWolf (3), @HansArsenovic (2), @isabellapoeschl (2), @Eaglepowder (2), @SonjaSchiff (2), @lan_at (2), @sandrafischer88 (2), @corinnamilborn (1), @jhaslauer (1), @GRstoffal (1).

Tag cloud (as of June 2014)

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Tweet history

Tweet history

First tweet

Translation: The Facebook page of the Chancellor is online on.fb.me/s1jSs4 and we are now also on Twitter ;)

Most popular tweet

Translation: New chancellor video on the debt brake http://bit.ly/swwMzf

Foreign Minister of Austria Sebastian Kurz

The Twitter account of Austrian Foreign Minister Sebastian Kurz was created in 2009 and gained traction when he was appointed State Secretary for Integration in 2011 and even more when he was appointed minister for Foreign Affairs in 2013. His tweets showcase the work done for the ministry, but he also tweets personal messages in German, and sometimes in English when addressing an international audience. With sometimes up to four tweets a day he is very active, a fact also reflected in the number of retweets posted to his account. Even though his tweets receive a fair number of replies, Sebastian Kurz rarely engages in Twitter conversations. His most popular tweets are the ones in which he takes a stance on current affairs, as he did when the Turkish government blocked Twitter in 2014: “I have no understanding at all for Turkey’s Twitter ban, freedom of speech must be fully respected.”

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Sebastian Kurz

@sebastiankurz

Minister - Europa, Integration, Äußeres - Bundesobmann Junge ÖVP // Foreign Minister of Austria (@MFA_Austria)

Tweet analytics (as of June 2014)

Tweets:1,262
Following:486
Followers:21,316
Joined Twitter: 06/12/2009
Language: German
Status: Active
Tweets/day: 0.68
Retweets: 2%
Mentions/Tweet: 0.15
Replies/Tweet: 0.09
Tweets retweeted: 27%
Most mentioned @MFA_Austria (10), @a_steinhauser (5), @maritschnegg (5), @neos_eu (4), @ArminWolf (3), @dieNagashi (3), @andrangl (3), @scoopix (3), @Fenstergucker03 (2), @florianklenk (2).

Tag cloud (as of June 2014)

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Tweet history

Tweet history

First tweet

Translation: Preparing for tomorrow's Bundestag`s session. Looking forward to meet many people. #Speech #JVP

Most popular tweet

Foreign Ministry of Austria MFA Austria

Initially named @Minoritenplatz8, after the address it resides in, the Austrian Foreign Ministry took to Twitter on 3 January 2011 as the first and to this date only Austrian federal ministry. From the start the social media team showed a good understanding of the intricacies of Twitter. The liberal usage of hashtags and the willingness to engage in dialogue via @replies soon led to a very solid number of followers. More than 30% of its tweets have been retweeted, a sign of how relevant the community deems the information provided. Vice versa, the ministry liberally retweets relevant information from a wide array of accounts. The Foreign Ministry also maintains a Twitter list including the Twitter accounts of its embassies, ambassadors and staff of the ministry.

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MFA Austria

@MFA_Austria

former @Minoritenplatz8; Österreichisches Außenministerium, Austrian Foreign Ministry, Ministère des Affaires étrangères d'Autriche

Tweet analytics (as of June 2014)

Tweets:2,227
Following:651
Followers:5,742
Joined Twitter: 01/03/2011
Language: German/English
Status: Active
Tweets/day: 1.78
Retweets: 17%
Mentions/Tweet: 0.36
Replies/Tweet: 0.14
Tweets retweeted: 39%
Most mentioned @sebastiankurz (88), @WaldnerWolfgang (23), @ReinholdLopatka (22), @minoritenplatz8 (15), @oegfe (14), @coe (13), @EPinOesterreich (11), @EUKommWien (11), @LinhartBMEIA (11), @UNrightswire (10).

Tag cloud (as of June 2014)

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Tweet history

Tweet history

First tweet

Translation: As previously announced, we are now pleased to be part of the Twitter community! http://bit.ly/ig0um1

Most popular tweet