The Austrian government’s attempt to establish a lasting presence on Twitter was thwarted in November 2011 after it came under heavy criticism for using fake profiles to post positive comments on their Facebook page. Since then the government has been contemplating a new social media strategy but has halted all its social media activities. However the Foreign Ministry and Foreign Minister Kurz are making up for it.

Tweets from Austria leaders

Chancellor of Austria Werner Faymann

A personal account for Austrian Chancellor Werner Faymann has been set up by his party but the account is inactive as indicated in two tweets: “The account was reserved for Werner Faymann, head of the SPÖ but is currently not active.” Despite being inactive the account has more than 580 followers including Portuguese President Cavaco Silva, the Croatian government and the Swedish Foreign Ministry.

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Werner Faymann


Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 03/25/2009
Language: German
Status: Dormant since 07.10.2009
Tweets/day: 0.00
Mentions/Tweet: 0.50
Tweets retweeted: 50%
Most mentioned @SPOE_at (1).
Average of retweets 13

First tweet

Government of Austria teamkanzler

The Twitter activity of the Austrian ‘Chancellor’s Team’ @TeamKanzler has been short-lived. Just hours after starting their Twitter account, the Chancellor and his team at Ballhaus Platz 20 were lampooned in an online video. During the four weeks on Twitter in October/November 2011 the nine-person team sent a total of 58 tweets mainly addressing suggestions and criticism from their followers. With three quarters of the tweets being @replies to their 2,519 followers the account ranks among the most conversational government accounts. The Twitter account fell victim to the criticism of the government’s Facebook account and has been dormant since 22 November 2011.

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Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 09/29/2011
Language: German
Status: Dormant since 22.11.2011
Tweets/day: 0.05
Mentions/Tweet: 0.71
Replies/Tweet: 0.71
Tweets retweeted: 57%
Most mentioned @ArminWolf (3), @HansArsenovic (2), @isabellapoeschl (2), @Eaglepowder (2), @SonjaSchiff (2), @sandrafischer88 (2), @lan_at (2), @corinnamilborn (1), @maldungi (1), @GRstoffal (1).
Average of retweets 5

Foreign Minister of Austria Sebastian Kurz

The Twitter account of Austrian Foreign Minister Sebastian Kurz was created in 2009 and gained traction when he was appointed State Secretary for Integration in 2011 and even more when he was appointed minister for Foreign Affairs in 2013. His tweets showcase the work done for the ministry, but he also tweets personal messages in German, and sometimes in English when addressing an international audience while travelling. With sometimes up to four tweets a day he is very active. He often shares pictures from his journeys. @SebastianKurz is fairly conversational with 10% of his tweets being @replies and regularly organizes Tweet chats with the hashtag #kurzgefragt which is a pun on his name and literally ‘quick question’. His most popular tweets are the ones in which he takes a stance on current affairs, as he did when the Turkish government blocked Twitter in 2014. @SebastianKurz is very well connected to his peers, mutually following 37 other world leaders.

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Sebastian Kurz


Minister - Europa, Integration, Äußeres - Bundesobmann Junge ÖVP // Foreign Minister of Austria (@MFA_Austria)

Tweet analytics (as of April 2015)

Joined Twitter: 06/12/2009
Language: German
Status: Active
Tweets/day: 0.81
Retweets: 6%
Mentions/Tweet: 0.20
Replies/Tweet: 0.10
Tweets retweeted: 40%
Most mentioned @MFA_Austria (14), @UN (10), @entwicklungat (7), @jungeoevp (6), @FedericaMog (6), @rudifussi (6), @maritschnegg (5), @a_steinhauser (5), @asdin_elh (4), @JZarif (4).
Average of retweets 10

First tweet

Foreign Ministry of Austria MFA Austria

Initially named @Minoritenplatz8, after the address it resides in, the Austrian Foreign Ministry took to Twitter on 3 January 2011 as the first and to this date only Austrian federal ministry. From the start the social media team showed a good understanding of the intricacies of Twitter. The liberal usage of hashtags - #EU and the #IranTalksVienna are the most used - and the willingness to engage in dialogue via @replies soon led to a very solid number of followers. Vice versa, the ministry liberally retweets relevant information from a wide array of accounts. The Foreign Ministry also maintains a Twitter list including the Twitter accounts of its embassies, ambassadors and staff of the ministry. @MFA_Austria is very well connected, mutually following 58 other other foreign ministers and ministries.

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MFA Austria


former @Minoritenplatz8; Österreichisches Außenministerium, Austrian Foreign Ministry, Ministère des Affaires étrangères d'Autriche

Tweet analytics (as of April 2015)

Joined Twitter: 01/03/2011
Language: German/English
Status: Active
Tweets/day: 2.03
Retweets: 26%
Mentions/Tweet: 0.36
Replies/Tweet: 0.11
Tweets retweeted: 40%
Most mentioned @sebastiankurz (215), @LinhartBMEIA (26), @entwicklungat (24), @WaldnerWolfgang (23), @ReinholdLopatka (22), @minoritenplatz8 (15), @oegfe (15), @EUKommWien (14), @coe (13), @EPinOesterreich (13).
Average of retweets 3

First tweet