Finland’s government leaders are not active on Twitter with one big exception: Prime Minister @AlexStubb who has single handedly put Finland high on the Twitter map when he was Minister for European Affairs.

President of Finland Sauli Niinistö

The personal Twitter account of Finnish President Sauli Niinistö (@Niinisto) is a pure campaign account that has gone into abeyance since he became president in February 2012 abandoning his 39,000 followers. In his last tweet, Sauli Niinistö thanked voters and his rival Pekka Haavisto (@Haavisto) from The Greens of Finland directly for a great campaign. During the presidential campaign the account was managed by the National Coalition Party’s webmaster Pasi Heiskanen (@onnikoo) and organization and communications planner Tuomo Valve (@tvalve). Of the 199 tweets only eight were signed off with Niinistö’s initials “SN”. Sauli Niinistö doesn’t follow any other foreign leader nor does he follow the official presidency account @TPKanslia. The Finnish president is not connected to any of his peers on Twitter.

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Sauli Niinistö


Tämä on Sauli Niinistön virallinen Twitter-tili. Sauli merkkaa omat viestinsä SN

Peer connections (as of November 2014)

Tweet analytics (as of November 2014)

Joined Twitter: 05/04/2009
Language: Finnish
Status: Dormant since 05.02.2012
Tweets/day: 0.16
Retweets: 1%
Mentions/Tweet: 0.59
Replies/Tweet: 0.41
Tweets retweeted: 68%
Most mentioned @niinisto (7), @mikepohjola (3), @lassemannisto (3), @alexstubb (3), @thomas_hutton (3), @juhata (2), @Casamarianne (2), @pekkatuuri (2), @AnttiTimonen (2), @Sarimarjaana (2)

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Presidency of Finland TPKanslia

@TPkanslia is the official Twitter account of the office of the president of Finland. The account is mainly broadcasting President Sauli @Niinisto’s activities. Typical tweets are reports and pictures from state visits, quotes from speeches or occasional anecdotes. Some tweets cheer Finnish athletes or report events related to the Finnish Defence Forces where the president acts as the commander-in-chief. In some instances the account has been used for live reporting, for example when Finland was running for a seat in the UN Security Council. The most popular tweet is a picture of the president and his wife Jenni Haukio proudly wearing Finland’s official Sochi Olympic gloves. Only three percent of the presidential tweets are @replies. @TPkanslia unilaterally follows 17 other foreign leaders but only the Swedish Foreign Ministry @SweMFA has reciprocated so far.

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Tasavallan presidentin kanslia / Republikens presidents kansli / Office of the President of the Republic of Finland

Tweet analytics (as of November 2014)

Joined Twitter: 11/21/2010
Language: Finnish
Status: Active
Tweets/day: 0.59
Retweets: 4%
Mentions/Tweet: 0.18
Replies/Tweet: 0.02
Tweets retweeted: 65%
Most mentioned @finnlandcool (25), @Book_Fair (16), @yleareena (11), @Davos (10), @IlvesToomas (7), @JenniHaukio (5), @ArcticAssembly (5), @Tech_Acad_Fin (4), @RashtrapatiBhvn (4), @SofiOksanen (4)

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Prime Minister of Finland Alexander Stubb

Finland’s Prime Minister and former Minister for Europe and Foreign Trade, Alexander Stubb, is one of Twiplomacy’s stars. With more than 160,000 followers, @AlexStubb is Finland’s most followed political figure on Twitter. What sets Stubb apart from other world leaders on Twitter is his style since he “tries not to take himself too seriously...”. He is constantly engaging with other users and sending funny pictures from international events and especially sports. Stubb tweets an impressive 14 times a day and writes both in English and in Finnish and occasionally in Swedish, his mother tongue. He is using Twitter to make connections: he follows 34 peers, is followed by 81 and is mutually connected to 41 other world leaders. He frequently interacts with non-political figures such as sport journalist Jari Porttila. In addition, Stubb co-authored a book about Twitter in Finnish with another famous Finnish Twitter star, journalist Tuomas Embuske. Stubb uses Twitter to pitch stories to the media. During one of the long all night negotiations in Brussels, Stubb’s Twitter feed was the fastest channel breaking the news and beating Reuters and Bloomberg in the process. And all this while posting a picture of himself having a “vertical nap” while waiting for the results. Not surprisingly his most used hashtag is #smiley. @AlexStubb often takes selfies in front of crowds to engage his audiences.

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Alexander Stubb


Father. Husband. Prime Minister of Finland. Chairman of Kokoomus. Eternal optimist. Sub 10h Ironman.

Tweet analytics (as of November 2014)

Joined Twitter: 04/28/2009
Language: English
Status: Active
Tweets/day: 14.36
Retweets: 37%
Mentions/Tweet: 0.49
Replies/Tweet: 0.18
Tweets retweeted: 50%
Most mentioned @hsfi (34), @Vapaavuori (23), @paularisikko (23), @TuomasEnbuske (23), @Yleisradio (19), @FinancialTimes (16), @Maikkari (14), @BrentNelsen (12), @dagensindustri (12), @kokoomus (12)

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Government of Finland valtioneuvosto

The Finnish government account @Valtioneuvosto is used exclusively to post headlines and links to official government news releases, approximately six tweets a day. The account was registered in April 2011 and has been active since November 2011. The account remains a one-way channel of communication. Tweets revolve around current government and ministerial business focusing on Finnish affairs, but official visits and appearances at international events are also covered from time to time. The government also maintains a Twitter feed in Swedish, Finland’s second official language (@Statsradet) and an English feed (@FinGovernment) which have a similar editorial line. Half of the Finnish tweets are retweeted, while the ratio drops to 27% on the English account and only 4% on the Swedish account.

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Hallituksen ja ministeriöiden tuoreimmat uutiset. Tiliä ylläpitää Valtioneuvoston viestintä…0paZ2G

Tweet analytics (as of November 2014)

Joined Twitter: 04/18/2011
Language: Finnish
Status: Active
Tweets/day: 6.63
Retweets: 3%
Mentions/Tweet: 0.03
Replies/Tweet: 0.01
Tweets retweeted: 58%
Most mentioned @alexstubb (39), @avoinsuomi2014 (23), @Vapaavuori (5), @AnttiRinnepj (4), @VilleNiinisto (3), @immon (2), @sannigrahn (2), @TaaviRoivas (2), @sirpa_paatero (2), @EP_Economics (1)

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Foreign Ministry of Finland Ulkoministeriö

Finland’s Foreign Minister Erkki Tuomioja is not on Twitter but his ministry is. The Twitter stream is a fluent mix of Finnish, Swedish and English tweets with an average of four tweets a day, 53% of which are retweeted. The account is also active on weekends and it is mainly managed through Hootsuite. The foreign ministry has integrated Twitter as a part of its mix of communications channels. One of the most retweeted tweets urged Finns participating in the Boston marathon to report their wellbeing to the foreign ministry’s crisis email address. Seventeen percent of the foreign ministry’s tweets are retweets namely of @UM_ET, the EU information service account, @TeamFinlandFI account to promote the country’s external economic relations, and @GlobalFinland, the ministry’s development communications’ account. The foreign ministry in Helsinki also curates a useful Twitter list with the Twitter handles of its 35 embassies and missions abroad.

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Utrikesministeriet, Ministry for Foreign Affairs of Finland

Tweet analytics (as of November 2014)

Joined Twitter: 03/30/2011
Language: Finnish
Status: Active
Tweets/day: 4.34
Retweets: 20%
Mentions/Tweet: 0.47
Replies/Tweet: 0.09
Tweets retweeted: 53%
Most mentioned @alexstubb (125), @UM_ET (56), @teamfinlandfi (53), @Ulkoministerio (52), @kauppapol (40), @HeidiHautala (39), @Haavisto (33), @madventures (26), @FinlandUN (23), @thisisFINLAND (23)

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