If there is one person who put Finland on the digital map it is former Prime Minister @AlexStubb who has been tweeting personally since 28 April 2009. However his 200,000 followers weren’t enough to re-elect his party. During the April 2015 election campaign all the political parties, party leaders and everyone else running for MP were more active than usual on Twitter.

Tweets from Finland leaders

President of Finland Sauli Niinistö

The personal Twitter account of Finnish President Sauli Niinistö (@Niinisto) is a pure campaign account that has gone into abeyance since he became president in February 2012 abandoning his now 42,000 followers. In his last tweet, Sauli Niinistö thanked voters and his rival Pekka Haavisto (@Haavisto) from The Greens of Finland directly for a great campaign. During the presidential campaign the account was managed by the National Coalition Party’s webmaster Pasi Heiskanen (@onnikoo) and organisation and communications planner Tuomo Valve (@tvalve). Of the 199 tweets only eight were signed off with Niinistö’s initials “SN”. Sauli Niinistö doesn’t follow any other foreign leader nor does he follow the official presidency account @TPKanslia. On the contrary, he follows a rather random selection of accounts including Swedish House Mafia, online shopping promotion account, anime and manga teenagers and completely inactive accounts.

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Sauli Niinistö


Tasavallan presidentti. Republikens president. President of the Republic of Finland | Viestit tasavallan presidentin omia. Presidentin kanslia: @TPKanslia

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 05/04/2009
Language: Finnish
Status: Dormant since 05.02.2012
Tweets/day: 0.15
Retweets: 1%
Mentions/Tweet: 0.59
Replies/Tweet: 0.40
Tweets retweeted: 68%
Most mentioned @niinisto (7), @mikepohjola (3), @thomas_hutton (3), @lassemannisto (3), @alexstubb (3), @pekkatuuri (2), @Casamarianne (2), @AnttiTimonen (2), @Sarimarjaana (2), @villetikkanen (2).
Average of retweets 5

Presidency of Finland TPKanslia

@TPkanslia is the official Twitter account of the office of the president of Finland. The account is mainly broadcasting President Sauli @Niinisto’s activities. Typical tweets are reports and pictures from state visits, quotes from speeches or occasional anecdotes. Some tweets cheer Finnish athletes or report events related to the Finnish Defence Forces where the president acts as the commander-in-chief. In some instances the account has been used for live reporting, for example when Finland was running for a seat in the UN Security Council. The most popular tweet is a picture of the president posing with the silver medal winner, snowboarder Enni Rukajärvi (@ennirukajarvi) at the Sochi Olympics. Only 2% of the presidential tweets are @replies. @TPkanslia unilaterally follows 16 other foreign leaders but only the Swedish Foreign Ministry @SweMFA has reciprocated so far.

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Tasavallan presidentin kanslia / Republikens presidents kansli / Office of the President of the Republic of Finland Sauli @niinisto

Tweet analytics (as of April 2015)

Joined Twitter: 11/21/2010
Language: Finnish
Status: Active
Tweets/day: 0.77
Retweets: 5%
Mentions/Tweet: 0.19
Replies/Tweet: 0.02
Tweets retweeted: 70%
Most mentioned @finnlandcool (25), @Book_Fair (16), @yleareena (15), @Davos (10), @MTVHuSu (9), @IlvesToomas (8), @JenniHaukio (7), @Kansallisarkist (5), @ArcticAssembly (5), @ennirukajarvi (4).
Average of retweets 6

First tweet

Prime Minister of Finland Alexander Stubb

Finland’s outgoing Prime Minister and former Minister for Europe and Foreign Trade, Alexander Stubb, is one of Twiplomacy’s stars. With more than 200,000 followers, @AlexStubb is Finland’s most followed political figure on Twitter. What sets Stubb apart from other world leaders on Twitter is his style since he “tries not to take himself too seriously...”. He is constantly engaging with other users and sending funny pictures from international events and especially sports. Stubb tweets an impressive eleven times a day and writes both in English and in Finnish and occasionally in Swedish, his mother tongue. He has successfully used Twitter to make connections mutually connected to 48 other world leaders. Stubb uses Twitter to pitch stories to the media. During one of the long all night negotiations in Brussels, Stubb’s Twitter feed was the fastest channel breaking the news and beating Reuters and Bloomberg in the process. And all this while posting a picture of himself having a “vertical nap” while waiting for the results. Not surprisingly, one of his most used hashtags is #smiley. @AlexStubb often takes selfies in front of crowds to engage his audiences. In some occasions his activity has aroused condemnation: When the Malaysian Airlines plane was shot down in Ukraine in July 2014, Stubb published one tweet with his condolences and right after several tweets about his triathlon achievements, which wasn’t seen appropriate.

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Alexander Stubb


Father. Husband. Finance Minister of Finland. Chairman of #Kokoomus. Eternal optimist. Sub 10h Ironman. #yhdessäpuolue

Tweet analytics (as of April 2015)

Joined Twitter: 04/28/2009
Language: English
Status: Active
Tweets/day: 11.74
Retweets: 40%
Mentions/Tweet: 0.43
Replies/Tweet: 0.16
Tweets retweeted: 51%
Most mentioned @hsfi (27), @FinancialTimes (19), @Yleisradio (18), @CNN (14), @teamfinlandfi (13), @EPP (12), @TaaviRoivas (12), @dagensindustri (12), @petepokkinen (10), @Finnair (10).
Average of retweets 15

First tweet

Government of Finland valtioneuvosto

The Finnish government account @Valtioneuvosto is used exclusively to post headlines and links to official government news releases, on average eight tweets per day. The account was registered in 18 April 2011 and has been active since November of the same year. The account remains a one-way channel of communication. Tweets revolve around current government and ministerial business focusing on Finnish affairs, but official visits and appearances at international events are also covered from time to time. The government also maintains a Twitter feed in Swedish, Finland’s second official language (@Statsradet) and an English feed (@FinGovernment) which have a similar editorial line. 64% of the Finnish tweets are retweeted, while the ratio drops to 33% on the English account and only 6% on the Swedish account.

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Hallituksen ja ministeriöiden tuoreimmat uutiset. Tiliä ylläpitää Valtioneuvoston viestintä…0paZ2G

Tweet analytics (as of April 2015)

Joined Twitter: 04/18/2011
Language: Finnish
Status: Active
Tweets/day: 8.08
Retweets: 9%
Mentions/Tweet: 0.07
Replies/Tweet: 0.01
Tweets retweeted: 64%
Most mentioned @alexstubb (102), @avoinsuomi2014 (23), @Vapaavuori (7), @AnttiRinnepj (6), @TaaviRoivas (5), @valtioneuvosto (5), @SuomenEduskunta (5), @KristaKiuru (5), @FinGovernment (4), @jensstoltenberg (4).
Average of retweets 3

First tweet

Foreign Ministry of Finland Ulkoministeriö

The Twitter stream of Finland’s Foreign Ministry @Ulkoministerio is a fluent mix of Finnish, Swedish and English tweets with an average of four tweets per day, 54% of which are retweeted. The foreign ministry has integrated Twitter as a part of its mix of communications channels. 22% of the foreign ministry’s tweets are retweets namely of @UM_ET, the EU information service account, @TeamFinlandFI account to promote the country’s external economic relations, and @Kehityslehti , the account of a magazine specialized in global development questions and development co-operation. The foreign ministry in Helsinki also curates a useful Twitter list with the Twitter handles of its 39 embassies and missions abroad. The @Ulkoministerio is well connected to 32 other foreign ministries.

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Utrikesministeriet, Ministry for Foreign Affairs of Finland

Tweet analytics (as of April 2015)

Joined Twitter: 03/30/2011
Language: Finnish
Status: Active
Tweets/day: 4.04
Retweets: 22%
Mentions/Tweet: 0.47
Replies/Tweet: 0.09
Tweets retweeted: 54%
Most mentioned @alexstubb (106), @teamfinlandfi (57), @UM_ET (48), @Ulkoministerio (48), @kauppapol (36), @Haavisto (33), @toivakka (31), @HeidiHautala (31), @madventures (25), @sirpa_paatero (20).
Average of retweets 4

First tweet