Germany

Germany is the only G7 country where neither the head of state nor the head of government uses Twitter. German Chancellor Angela Merkel refused to join the flock of world leaders on Twitter and admitted that the internet was “Neuland für uns alle”, unknown territory for us all.

Government of Germany Steffen Seibert

Steffen Seibert, the German government spokesman was quick to clarify Angela Merkel’s comment about the internet being unchartered territory that she meant "new political territory" on his official @RegSprecher Twitter account which has become Chancellor #Merkel’s voice on Twitter. His foray into Twitter in February 2011 irritated and angered the Berlin press corps who felt sidelined by the new communications channel. Steffen Seibert tweets on average four times a day, personally engaging with his followers: a quarter of his tweets are @mentions of other Twitter and another quarter are @replies. Seibert who generally tweets in German happily answers questions from Twitter users, except on weekends as he once tweeted in English: “It is Sunday and even I don't work 24/7.” The former journalist has organized several Twitterviews, hour long Twitter Q&A sessions which account for the spikes in the chart below. Thirteen percent of his posts are retweets of other government ministers mainly from the foreign ministry @AuswaertigesAmt and other ministries. Steffen Seibert’s most successful tweet concerns the ban of Twitter in Turkey. The account of Angela Merkel’s spokesperson is unilaterally followed by 17 other foreign leaders but mutually follows only the @Elysee palace, the @EU_Commission, and Herman van Rompuy @euHvR.

RegSprecher avatar

Steffen Seibert

@RegSprecher

Hier twittert Steffen Seibert, Sprecher der Bundesregierung und Chef des Bundespresseamtes (BPA). Tweets seiner Mitarbeiter/innen enden mit dem Kürzel (BPA).

Tweet analytics (as of November 2014)

Tweets:5,569
Following:86
Followers:290,073
Joined Twitter: 01/05/2011
Language: German
Status: Active
Tweets/day: 3.88
Retweets: 14%
Mentions/Tweet: 0.24
Replies/Tweet: 0.21
Tweets retweeted: 74%
Most mentioned @tdotbpa (51), @tddebpa (41), @BesuchBPA (21), @max_power84 (17), @TiloJung (14), @EinAugenschmaus (11), @peteraltmaier (9), @thomas_wiegold (5), @marianorajoy (5), @fhollande (5)

First tweet

Foreign Ministry of Germany Auswärtiges Amt

Germany’s Foreign Minister Frank-Walter Steinmeier does not have a personal Twitter account but his name #Steinmeier and that of his predecessor Guido #Westerwelle are the most used hashtags on the foreign ministry’s Twitter stream. The foreign ministry in Berlin tweets in German (@AuswaertigesAmt) since 28 March 2011 and in English (@GermanyDiplo) since 2 January 2012. The German account has two and a half times as many followers as the English one. The most popular tweet from 11 May 2014 was about the Eurovision song contest won by Austria’s Conchita Wurst. Berlin is rather well connected, mutually following 30 other foreign offices and world leaders on both accounts. However it only lists 31 embassies and missions on its official Twitter list.

AuswaertigesAmt avatar

Auswärtiges Amt

@AuswaertigesAmt

Aktuelle Nachrichten aus dem Auswärtigen Amt - Auf Englisch: @GermanyDiplo - Impressum:diplo.de/impressumk

Tweet analytics (as of November 2014)

Tweets:5,901
Following:472
Followers:207,261
Joined Twitter: 03/28/2011
Language: German
Status: Active
Tweets/day: 9.03
Retweets: 22%
Mentions/Tweet: 0.63
Replies/Tweet: 0.2
Tweets retweeted: 65%
Most mentioned @AuswaertigesAmt (75), @LaurentFabius (73), @MiRo_SPD (60), @ChStraesser (54), @sikorskiradek (36), @DFB_Team (31), @OSCE (31), @RegSprecher (24), @JohnKerry (19), @GermanyUN (16)

First tweet