In Kosovo, the president, the prime minister, and the minister of foreign affairs all have institutional or personal Twitter accounts in a concerted effort to put the nation on the digital world map.

Tweets from Kosovo leaders

President of Kosovo Atifete Jahjaga

Kosovo’s President Atifete Jahjaga set up her personal Twitter account on 7 November 2012 but her first tweet was sent only on 5 March 2013. It was a link to an article about how women in the Balkans were leading the political revolution. Her tweets are in both English and Albanian and her team updates followers on her agenda and speeches on average once per day and often posts pictures of the president’s bilateral meetings and institutional commitments. The account is not very conversational, very rarely @mentioning other users, @replies are only three over the past two years.

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Atifete Jahjaga


President of the Republic of Kosovo

Tweet analytics (as of April 2015)

Joined Twitter: 11/07/2012
Language: English/Albanian
Status: Active
Tweets/day: 0.89
Retweets: 33%
Mentions/Tweet: 0.10
Replies/Tweet: 0.00
Tweets retweeted: 56%
Most mentioned @WilliamJHague (5), @BlavatnikSchool (5), @DGSiDurham (4), @vloracitaku (3), @kolindagk (2), @TerryBranstad (2), @fhollande (2), @IsabelMosk (1), @David_Cameron (1), @rinamae (1).
Average of retweets 6

First tweet

Prime Minister of Kosovo Isa Mustafa

Kosovo’s new Prime Minister tweets from his personal account, which he set on 9 March 2013 and used just once before assuming office in December 2014. Since then the account has sent over 70 updates, almost all in Albanian. 90% of the tweets are automatic tweets from his Facebook page. As a consequence, Prime Minister Mustafa has never @replied or @mentioned other Twitter users, nor used any hashtag. The only two times the account retweeted other user were to share pictures of the prime minister shaking hands with Federica Mogherini, High Representative of the EU for Foreign Affairs and Security Policy, and Johannes Hahn, the EU Commissioner for European Neighbourhood Policy and Enlargement Negotiations.

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Isa Mustafa


Kryeministër i Republikës së Kosovës / Prime Minister of the Republic of Kosovo

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 03/09/2013
Language: Albanian
Status: Active
Tweets/day: 0.08
Retweets: 4%
Tweets retweeted: 14%
Most mentioned
Average of retweets 2

First tweet

Foreign Minister of Kosovo Hashim Thaçi

The Twitter account of Kosovos’ former Prime Minister @PMKosovo was renamed to @HashimThaciPM giving it a personal touch for the elections in June 2014. Since becoming Deputy Prime Minister and Minister of Foreign Affairs, Hashim Thaçi tweets on average once per day and mostly in English. The tweets often contain a picture of his meetings and Hashim Thaçi does take the occasional selfie. 18% of the tweets are retweets mainly of @MFAKOSOVO, however, there is little engagement with his followers: he almost never @replies or @mentions. Foreign Minister Thaci has 18 mutual connections with his peers.

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Hashim Thaçi


Deputy Prime Minister and Foreign Minister of the Republic of Kosovo. Former Prime Minister of the country. Also declared the Independence of the Republic.

Tweet analytics (as of April 2015)

Joined Twitter: 11/02/2011
Language: Albanian
Status: Active
Tweets/day: 1.13
Retweets: 18%
Mentions/Tweet: 0.09
Replies/Tweet: 0.01
Tweets retweeted: 42%
Most mentioned @ediramaal (6), @NATO (6), @EBRD (4), @StateDept (4), @PresidentKosovo (4), @sebastiankurz (4), @RepEliotEngel (3), @DeptofDefense (3), @FedericaMog (3), @AgimCeku (2).
Average of retweets 6

First tweet

Foreign Ministry of Kosovo MFAKosovo

The Foreign Ministry of Kosovo sent its first tweet on 3 August 2011 announcing a live interview with the former Foreign Minister Enver Hoxhaj on the BBC. The account is, by far, the most active among Kosovo’s official leaders on Twitter with little less than five tweets a day and three quarters of its tweets are retweets. The most retweeted account is Deputy Foreign Minister Selimi’s @petrit, a digital diplomacy pioneer, who is incredibly active with almost 10 tweets a day trying to use Twitter to strengthen Kosovo nation branding. @MFAKosovo is not very engaging though: @mentions and @replies represent a tiny percentage of the total tweets sent. In January 2014 the account launched a competition for the best photo representing Kosovo via the hashtag #InstaKosovo, a digital diplomacy initiative to celebrate six years of independence. @MFAKOSOVO maintains a Twitter list of its 34 strong staff on Twitter and almost all tweets have been sent from the Twitter app for iPhone. @MFAKOSOVO is very well connected mutually following 44 other foreign minsitries.




The latest diplomatic & political news from the official & other sources from the Republic of #Kosova / #Kosovo and the #Balkans. RTs not endorsment.

Tweet analytics (as of April 2015)

Joined Twitter: 05/09/2011
Language: English
Status: Active
Tweets/day: 4.48
Retweets: 76%
Mentions/Tweet: 0.08
Replies/Tweet: 0.01
Tweets retweeted: 16%
Most mentioned @Petrit (30), @Enver_Hoxhaj (29), @HashimThaciRKS (9), @PresidentKosovo (8), @MFAKOSOVO (8), @InterfaithRKS (7), @coe (4), @KosovoDiaspora (4), @MeGovernment (4), @YeniDiplomasi (3).
Average of retweets 3

First tweet