Netherlands

Dutch leaders’ communication on Twitter can be characterized as quite official. Tweets from the Dutch Royal House, the Prime Minister are all run by the Rijksvoorlichtingsdienst, the government information service.

Royal House of Netherlands Koninklijk Huis

The royal account is maintained by the Rijksvoorlichtingsdienst, the government information service and neither the King nor the Queen ever sent a tweet themselves. The Dutch Royal House also does not follow any other Twitter user, not even the Dutch Prime Minister @MinPres. The tweets are mainly official announcements about upcoming events members of the Royal Family attend. Not surprisingly the words that are used a lot on the Twitter stream are King, Queen, princesses and princess Beatrix. The most retweeted tweet is the announcement by the government information service that former Queen Beatrix will appear on national television on January 28, 2013. During her speech she announced her abdication in favour of her son Willem-Alexander of the Netherlands.

Peer connections (as of November 2014)

Tweet analytics (as of November 2014)

Tweets:713
Following:0
Followers:145,646
Joined Twitter: 06/18/2010
Language: Dutch
Status: Active
Tweets/day: 0.47
Retweets: 14%
Mentions/Tweet: 0.32
Replies/Tweet: 0.01
Tweets retweeted: 86%
Most mentioned @OranjeFonds (21), @MinPres (6), @Wijzeringeld (6), @MaximeVerhagen (4), @Cultuurfonds (4), @astro_andre (3), @Paralympisch (3), @KHtweets (2), @RaadvanState (2), @marechaussee (2)

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Prime Minister of Netherlands Minister-president

Dutch Prime Minister Mark Rutte has an institutional account also maintained by the government information service. The account has well over 250,000 followers including 19 other world leaders, but is not following any other Twitter user, not even the Dutch Royal family @KHtweets. According to the account’s description, “They look forward to your comments”. In the past year, the account is getting more conversational with replies and retweets. The tweets sent by the Prime Minister’s office are mainly official announcements about upcoming press conferences, his daily schedule and government decisions. The Prime Minister account tweets mainly in Dutch but also retweets English and occasional French tweets.

MinPres avatar

Minister-president

@MinPres

Minister-president van Nederland – Redactie door de Rijksvoorlichtingsdienst – Wij zijn benieuwd naar jullie reacties

Peer connections (as of November 2014)

Tweet analytics (as of November 2014)

Tweets:1,320
Following:0
Followers:306,038
Joined Twitter: 06/14/2010
Language: Dutch
Status: Active
Tweets/day: 0.9
Retweets: 5%
Mentions/Tweet: 0.22
Replies/Tweet: 0.01
Tweets retweeted: 95%
Most mentioned @MinPres (133), @LodewijkA (31), @MaximeVerhagen (14), @euHvR (13), @JCdeJager (6), @eliodirupo (4), @J_Dijsselbloem (4), @SvenKramer86 (3), @Xavier_Bettel (3), @JobCohen (2)

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Government of Netherlands Rijksoverheid

The Dutch government uses the @Rijksoverheid account to spread news about the government and press releases of the ministries. Previously, the government used the account named @Regering for the same purpose. After Prime Minister Rutte came to office on 15 October 2010 the government information serviced changed the account. Almost all tweets include a link and a hashtag, often #Rijksoverheidnl. The account is not really conversational. The tweet that was retweeted the most was sent on 24 April 2013, when DigiD, the national identity management platform used for tax collection was not available due to a DDOS-attack.

Rijksoverheid avatar

Rijksoverheid

@Rijksoverheid

De Rijksoverheid beantwoordt uw vragen over wet- en regelgeving | ma-vr 8.00-20.00 | Geen persoonlijke gegevens | Twitterbeleid op rijksoverheid.nl/contact

Peer connections (as of November 2014)

Tweet analytics (as of November 2014)

Tweets:7,822
Following:0
Followers:20,201
Joined Twitter: 07/25/2008
Language: Dutch
Status: Active
Tweets/day: 4.66
Retweets:
Mentions/Tweet: 0.4
Replies/Tweet: 0.39
Tweets retweeted: 48%
Most mentioned @lodewijkhof (11), @ruimtekoek (9), @persmuskiet (8), @psanwikarja (7), @Annettedolle (6), @Krachtgedachte (6), @gasbeer (6), @robbertsloof (6), @FeeW1969 (5), @mediazaken (5)

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Foreign Ministry of Netherlands MinBuZa

The Ministry of Foreign Affairs tweets in Dutch (@MinBuZa) and in English (@DutchMFA), although its Dutch account has attracted twice as many followers. The Twitter feed simply broadcasts news regarding the ministry or updates on issues of foreign affairs, such as travel advices and meetings. Both accounts are not intended to be conversational with few retweets, @mentions and @replies. Its most popular tweet dates back to 25 June 2012 when the ministry posted that 39 Dutch embassies and consulates were promoting the Netherlands as an innovative country worldwide, during #TedxBinnenhof, a TEDx event organized at the government quarter in The Hague.

minbuza avatar

MinBuZa

@minbuza

Tweets van het ministerie van Buitenlandse Zaken | Tweets in English: follow @DutchMFA

Tweet analytics (as of November 2014)

Tweets:5,188
Following:233
Followers:13,155
Joined Twitter: 09/23/2009
Language: Dutch
Status: Active
Tweets/day: 4.68
Retweets: 3%
Mentions/Tweet: 0.03
Replies/Tweet: 0.01
Tweets retweeted: 60%
Most mentioned @minbuza (7), @InnoJustice (5), @rewiredstate (3), @RJonesBos (3), @aldrikg (2), @ernstblackberry (2), @dicknieuwenhuis (2), @werkenbijdeeu (2), @AVVN2013 (2), @VonkFactor13 (2)

First tweet