The Spanish royal household made a splash when it joined Twitter in May 2014. The Spanish government under Prime Minister Mariano Rajoy Brey is very active on Twitter with an institutional account @DesdeLaMoncloa, set up by his predecessor, and a personal account @MarianoRajoy run by his staff, on which he sometimes tweets personally.

Tweets from Spain leaders

Royal Household of Spain Casa de S.M. el Rey

The Spanish royal household opened its Twitter account on 21 May 2014 and announced the abdication of Jing Juan Carlos less than two weeks later, which also became its most retweeted tweet with more than 28,000 retweets. On 19 June 2014 the account live tweeted the crowning of King Felipe VI including a very emotional picture of the King hugging his father, Juan Carlos on the balcony of the royal palace in Madrid. The account chronicles the activities of the royal family often posting several pictures in every one of its tweets. The account is very formal in tone and only follows nine other Twitter users, including six European royal Twitter accounts.

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Casa de S.M. el Rey


Información e imágenes sobre la actividad de la Familia Real española y la Casa de S.M. el Rey. Normas de…qUS

Tweet analytics (as of April 2015)

Joined Twitter: 05/15/2014
Language: Spanish
Status: Active
Tweets/day: 2.70
Retweets: 2%
Mentions/Tweet: 0.39
Replies/Tweet: 0.01
Tweets retweeted: 98%
Most mentioned @ONU_es (10), @Defensagob (10), @UN (8), @JuanManSantos (7), @fpa (6), @Senadoesp (6), @UNICEF (5), @PoderJudicialEs (5), @sanchezceren (5), @MAECgob (5).
Average of retweets 175

First tweet

Prime Minister of Spain Mariano Rajoy Brey

Spanish Prime Minister Mariano Rajoy Brey is one of the few government leaders who does sometimes tweet himself, writing his personal tweets on his iPad and signing them MR as he did when he sent his first tweet. The account was set up a few months before the elections but since becoming prime minister he continues using his personal account. Tweets are divided between those written in the first person singular, announcing where he is at a specific moment, his views on a certain topic and tweets in the first person plural showing the perspective of his team. The range of topics is very wide and covers meetings, opinions on the economy and politics, among other things. The account is reasonably active with an average of five tweets per day and half of its tweets are retweets of the government’s institutional account @desdelamoncloa. Incidentally the most retweeted tweet was a reply to a 15-year-old boy who just asked for the electoral programme: “@Rubeen_69, 15 years old? How about we wait a bit before we discuss politics? Thanks.” This unfortunate tweet became mainstream news and was an example of wrong management of the conversation.

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Mariano Rajoy Brey


Presidente del Gobierno en funciones y del @PPopular. Casado, padre de dos hijos. Lidero un proyecto estable para mi país. #AhoraMásQueNunca, España en serio.

Tweet analytics (as of April 2015)

Joined Twitter: 07/27/2011
Language: Spanish
Status: Active
Tweets/day: 6.54
Retweets: 50%
Mentions/Tweet: 0.13
Replies/Tweet: 0.00
Tweets retweeted: 50%
Most mentioned @PPopular (54), @JuanMa_Moreno (23), @desdelamoncloa (19), @marianorajoy (10), @JunckerEU (9), @fhollande (7), @JuanManSantos (6), @PPCatalunya (6), @policia (6), @EPP (6).
Average of retweets 132

First tweet

Government of Spain La Moncloa

@DesdeLaMoncloa literally means “from La Moncloa Palace”, which is the official residence of the Spanish prime minister. The institutional account of the Spanish government was set up on 20 July 2009 under Prime Minister José Luis Rodríguez Zapatero. The account’s main goal is to inform people about the government’s activities including the activities of other ministries. It announces upcoming press conferences, speeches, parliamentary sessions, etc. A high percentage of tweets link directly to press releases, special reports and videos and most of them relate to the government’s work. The account publishes on average seven tweets per day. There is regularity in the publication of some messages, which are tweeted each morning such as the daily news report and the government’s agenda of the day. The most retweeted tweet was the publication of the emergency telephone number and the email of the Spanish embassy in Tokyo after the devastating earthquake and tsunami in Japan.

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La Moncloa


Bienvenidos al Twitter oficial del Gobierno de España. Normas de uso:…s

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Joined Twitter: 07/20/2009
Language: Spanish
Status: Active
Tweets/day: 12.15
Retweets: 66%
Mentions/Tweet: 0.15
Replies/Tweet: 0.00
Tweets retweeted: 34%
Most mentioned @marianorajoy (398), @Congreso_Es (24), @JuanManSantos (6), @DownMadrid (4), @manuelvalls (4), @EUCouncil (3), @_susanadiaz (3), @sanchezcastejon (3), @FedericaMog (3), @GrupoSiro (2).
Average of retweets 18

First tweet

Foreign Ministry of Spain Exteriores

The Spanish foreign ministry only started on Twitter on 16 April 2013 but has been quite active with almost five tweets per day. The Twitter stream is dominated by the activities of Spanish Foreign Minister, José García-Margallo y Marfil, mentioned with the hashtag #Margallo on the Twitter feed and 16% are retweets, often of the @desdelamoncloa account. Most tweets which are exclusively in Spanish contain a link to the website of the foreign ministry. @MAECgob is well connected with other foreign ministries. The account unilaterally follows 60 peers and is mutually connected with 26.

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Bienvenido a la cuenta oficial del Ministerio de Asuntos Exteriores y de Cooperación de España.Normas de…aS Cuenta en inglés: @SpainMFA

Tweet analytics (as of April 2015)

Joined Twitter: 03/12/2012
Language: Spanish
Status: Active
Tweets/day: 5.02
Retweets: 14%
Mentions/Tweet: 0.24
Replies/Tweet: 0.01
Tweets retweeted: 81%
Most mentioned @radio5_rne (69), @nolsom_ (40), @AECID_es (35), @Congreso_Es (34), @CooperacionESP (26), @SpainMFA (21), @casamerica (21), @IMendezdeVigo (19), @MarcaEspana (16), @Casaarabe (10).
Average of retweets 8

First tweet