Royal Household of Spain Casa de S.M. el Rey
The Spanish royal household opened its Twitter account on 21 May 2014 and announced the abdication of Jing Juan Carlos less than two weeks later, which also became its most retweeted tweet with more than 28,000 retweets. On 19 June 2014 the account live tweeted the crowning of King Felipe VI including a very emotional picture of the King hugging his father, Juan Carlos on the balcony of the royal palace in Madrid. The account chronicles the activities of the royal family often posting several pictures in every one of its tweets. The account is very formal in tone and only follows nine other Twitter users, including six European royal Twitter accounts.
Tweet analytics (as of April 2015)
|Most mentioned||@ONU_es (10), @Defensagob (10), @UN (8), @JuanManSantos (7), @fpa (6), @Senadoesp (6), @UNICEF (5), @PoderJudicialEs (5), @sanchezceren (5), @MAECgob (5).|
|Average of retweets||175|
Bienvenidos al perfil oficial de Twitter de la Casa de Su Majestad el Rey— Casa de S.M. el Rey (@CasaReal) May 21, 2014