Sweden

Sweden’s King Carl XVI Gustaf and Prime Minister Fredrik Reinfeldt are not on Twitter, nor do their institutions have a Twitter presence. However Foreign Minister Carl Bildt makes up for their absence. The former prime minister who was the first to send an email to Bill Clinton has become the example to follow in terms of the use of Twitter by a world leader.

Foreign Minister of Sweden Carl Bildt

Carl Bildt Sweden’s former prime minister and current minister of foreign affairs is one of the most Twitter savvy politicians in Sweden, in Europe and probably worldwide. He is also one of the most well connected Foreign Ministers with 68 mutual connections and for a reason: he skillfully mixes his political beliefs with everyday personal thoughts. His tweets are often hard hitting and tongue-in-cheek comments on international relations and he tweets with an impressive frequency. @CarlBildt joined the Twitter community on 2 January 2009 with a simple tweet “logging into twitter” and since then has gained almost 300,000 followers. Bildt who tweets mostly from his iPad is not very conversational. However, he has a special @fragaCarlBildt “ask-Carl-Bildt” account where he conducts regular Twitter interviews. Carl Bildt also tweets in Swedish but less frequently on @cbildt. @CarlBildt tweets personally and does not check his tweets with his staff before sending. In early 2014 he got into a memorable Twitter spat with the Russian foreign ministry about Ukraine.

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Carl Bildt

@carlbildt

Entrepreneur in future and peace. Before that most other things. På svenska på @cbildt.

Tweet analytics (as of June 2014)

Tweets:8,053
Following:1,766
Followers:300,270
Joined Twitter: 01/02/2009
Language: English
Status: Active
Tweets/day: 8.15
Retweets: 14%
Mentions/Tweet: 0.2
Replies/Tweet: 0.05
Tweets retweeted: 84%
Most mentioned @sikorskiradek (18), @NSS2014 (12), @alexstubb (11), @MiroslavLajcak (11), @netmundial2014 (10), @EPP (10), @FHeisbourg (10), @MunSecConf (10), @coe (9), @borgebrende (9).

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Tweet history

Tweet history

First tweet

Most popular tweet

Foreign Ministry of Sweden Utrikesdepartementet

The Swedish Foreign Ministry tweets in Swedish @utrikesdep and in English @sweMFA, two accounts set up in May 2010 and managed by six people in the ministry’s press service pictured on their cover picture who regularly sign their replies. Most of their tweets are about foreign politics and news. The most popular tweet of the foreign ministry is a tweet against sexual discrimination. As their tweets are generally about politics, the number one hashtag is #svpol, the Swedish abbreviation for Swedish Politics. The English language account @SweMFA is less active than the Swedish one but is among the top ten best connected foreign affairs accounts in the world, unilaterally following 358 other world leaders and mutually connected with 53. @SweMFA also has a very useful list of the 116 Swedish embassies which are all on Twitter and Facebook since the end of February 2013 after an executive order from the foreign minister.

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Utrikesdepartementet

@Utrikesdep

Välkommen till UD Press på Twitter. Här skriver vi om allt som rör Utrikesdepartementets arbete, både i Sverige och i resten av världen. For English: @SweMFA

Tweet analytics (as of June 2014)

Tweets:5,033
Following:2,024
Followers:17,891
Joined Twitter: 05/22/2010
Language: Swedish
Status: Active
Tweets/day: 3.7
Retweets: 33%
Mentions/Tweet: 0.55
Replies/Tweet: 0.17
Tweets retweeted: 46%
Most mentioned @carlbildt (220), @EwaBjorling (131), @CBildt (72), @EngstrmHillevi (48), @Sida (44), @CarlssonSwe (39), @fragaCarlBildt (34), @dekaminski (18), @Utrikesdep (16), @UlrikaModeer (14).

Tag cloud (as of June 2014)

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Tweet history

Tweet history

First tweet

Translation: Do not forget the press conference Bildt & German Foreign Minister Westerwelle today http://3.ly/HPpd #eu #kyrgyzstan #gaza #russia

Most popular tweet

Translation: Today is the international day against the homo-, bi-, and transphobia. Human rights apply to everyone! #IDAHOT