Sweden

Sweden’s King Carl XVI Gustaf is not on Twitter nor is the royal household or Sweden’s Prime Minister Stefan Löfven. Foreign Minister Margot Wallström and the foreign ministry on the other hand are quite active and influential.

Tweets from Sweden leaders

Foreign Minister of Sweden Margot Wallström

Margot Wallström became active on Twitter on 5 May 2011 when she worked as Special Representative of the UN Secretary-General (SRSG) on Sexual Violence in Conflict. @MargotWallstrom who became foreign minister in October 2014 and so far only has a fraction of the followers of her predecessor @CarlBildt who was among the best connected world leaders. Wallström doesn’t use Twitter to connect with her peers and is mutually following only eight other foreign minister and institutions including Iceland’s @GunnarBragiS, @JohnKerry, and Denmark’s @martinlidegaard. Wallström tweets on average every second day, mixing tweets in Swedish and English.

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Margot Wallström

@margotwallstrom

Minister for Foreign Affairs of Sweden

Tweet analytics (as of April 2015)

Tweets:725
Following:220
Followers:24,533
Joined Twitter: 09/21/2010
Language: English
Status: Active
Tweets/day: 0.51
Retweets: 10%
Mentions/Tweet: 0.10
Replies/Tweet: 0.03
Tweets retweeted: 70%
Most mentioned @FedericaMog (3), @ssu_sverige (3), @IsabellaLovin (2), @VidarHelgesen (2), @saraharaldsson (2), @SvDBrannpunkt (2), @jensstoltenberg (2), @amnesty (2), @hallonsa (1), @molin1_molin (1).
Average of retweets 26

First tweet

Foreign Ministry of Sweden Utrikesdepartementet

The Swedish Foreign Ministry tweets in Swedish (@Utrikesdep) and in English (@SweMFA), two accounts set up in May 2010 and managed by the ministry’s press service. Most of their tweets are about foreign politics and news and 42% are retweets of the English account. The most popular tweet of the foreign ministry is a tweet against sexual discrimination. As their tweets are generally about politics, the number one hashtag is #svpol, the Swedish abbreviation for Swedish Politics. The English language account @SweMFA is more active than the Swedish one, tweeting on average five times per day with two-thirds being retweets often of the @UN and @MargotWallstrom. The Swedish Foreign Ministry has made a conscious effort to connect with peers and is among the top ten best connected foreign affairs accounts in the world, unilaterally following 296 other world leaders and mutually connected with 79. @SweMFA also has a very useful list of the 124 Swedish embassies which are all on Twitter and Facebook since the end of February 2013 after an executive order from then Foreign Minister Carl Bildt.

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Utrikesdepartementet

@Utrikesdep

Välkommen till UD Press på Twitter. Här skriver vi om allt som rör Utrikesdepartementets arbete, både i Sverige och i resten av världen. For English: @SweMFA

Tweet analytics (as of April 2015)

Tweets:5,818
Following:2,155
Followers:23,485
Joined Twitter: 05/21/2010
Language: Swedish
Status: Active
Tweets/day: 3.89
Retweets: 42%
Mentions/Tweet: 0.51
Replies/Tweet: 0.11
Tweets retweeted: 44%
Most mentioned @carlbildt (168), @EwaBjorling (144), @CBildt (89), @EngstrmHillevi (62), @margotwallstrom (56), @IsabellaLovin (49), @CarlssonSwe (39), @Sida (30), @Utrikesdep (13), @fragaCarlBildt (11).
Average of retweets 5

First tweet