SwitzerlandShare on Twitter
The Swiss government is communicating on Twitter through the official spokesperson of the Federal Council. André Simonazzi set up the @Brsprecher ‘spokespersn’ account on 13 June 2012 and has been tweeting in all four of Switzerland’s official languages.
Peer connections (as of 1 July 2013)
- follows unilaterally (0)
- followed unilaterally by (1)
- follows mutually (0)
Currently, only one of the seven members of the Bundesrat, the Swiss Federal Council has an active Twitter account: @Alain_Berset, Secretary of the Interior. Alain Berset is also most often retweeted by @BR_Sprecher, the official account of the government spokesperson. André Simonazzi, the government spokesperson tweets regularly in the four national languages: French, German, Italian and sometimes Romansch. During international events, he also tweets in English. With a bit over one tweet per day the account is not overly active, but the account is fairly conversational with 16% of its tweets being @replies to other users. André Simonazzi only follows six other Twitter accounts - all of them Swiss - and among them, the only two government departments on Twitter, namely the Department of Defence (@vbs_ddps) and the Department of the Environment, Transport, Energy and Communications (@UVEK). This indicates a high degree of inward orientation of Switzerland’s official governmental Twitter account. While the Department of Foreign Affairs is still pondering the pros and cons of Twitter diplomacy, the Swiss embassy in London and its consulate in New York have been happily tweeting away.
Tweet analytics (as of 1 July 2013)
|% Tweets retweeted:||40%|
|Total of retweets:||437|
|@swisstengu (9), @nashtags (8), @sim_ko (6), @cloudista (3), @fredericsidler (3),|