Royal Household of United Kingdom BritishMonarchy
2013 was a busy year for the British Monarchy and Twitter continued to provide a fascinating insight into the work the Royal Family undertakes every year. The main highlight from 2013 was the birth of The Duke and Duchess of Cambridge's baby; three tweets had over 9,000 retweets combined. The handle shares behind the scenes experiences from royal visits, utilising video and pictures to showcase the work the Royal family does. @BritishMonarchy now follows 178 other accounts, up from only three in 2013, the majority of which are charities and NGOs. This community is reflected in engagement, with the majority of retweets and interactions focused on organisations and institutions that the British Monarchy is involved with such as @BritishArmy, @Batonrelay2014 and @DofE. The account has evolved to publish more content from ordinary Twitter users as they interact with the monarchy in some way, such as attending events or meeting members of the Royal family. The tone has evolved to be more natural and friendly, using language that is relaxed but retains a feeling of formality which makes it very easy to engage with. Buckingham Palace is mutually following the Spanish Royal household @CasaReal and the Norwegian Princely couple @Kronprinsparet.
Tweet analytics (as of June 2014)
|Most mentioned||@BritishMonarchy (13), @TheDukeOfYork (11), @DofE (8), @BritishArmy (8), @intaward (7), @CivilServiceFC (6), @Batonrelay2014 (6), @Pontifex (6), @wabbey (6), @bbcathedral (6).|
Latest images gallery http://tinyurl.com/crpeby— BritishMonarchy (@BritishMonarchy) April 28, 2009
Most popular tweet
The Queen and Prince Philip are delighted at the news of the birth of The Duke and Duchess of Cambridge's baby— BritishMonarchy (@BritishMonarchy) July 22, 2013