Royal Household of United Kingdom BritishMonarchy
The most retweeted tweet of the @BritishMonarchy was sent on 24 October 2014 by none other than Queen Elizabeth herself to open an exhibition at the Science Museum. The tweet signed by the Queen was retweeted more than 43,000 times. Another important milestone relayed on the royal account was the birth of The Duke and Duchess of Cambridge's baby. The handle shares behind the scenes experiences from royal visits, utilising video and pictures to showcase the work the Royal family does. @BritishMonarchy now follows 263 other accounts, up from only three in 2013 and 178 in 2014, the majority of which are charities and NGOs. This community is reflected in engagement, with the majority of retweets and interactions focused on organisations and institutions that the British Monarchy is involved with such as the @BritishArmy, @Batonrelay2014 and @DofE. The account has evolved to publish more content from ordinary Twitter users as they interact with the monarchy in some way, such as attending events or meeting members of the Royal family. The tone has evolved to be more natural and friendly, using language that is relaxed but retains a feeling of formality which makes it very easy to engage with. Buckingham Palace is mutually following the Spanish Royal household @CasaReal and the Norwegian Princely couple @Kronprinsparet the @Elysee palace and Canada’s Prime Minister @pmharper.
Tweet analytics (as of April 2015)
|Most mentioned||@Storify (40), @TheDukeOfYork (31), @QueensLeaders (22), @BritishMonarchy (18), @BDCH (15), @ClarenceHouse (15), @Glasgow2014 (15), @intaward (12), @nfassociation (11), @GameOfThrones (10).|
|Average of retweets||70|
Latest images gallery http://tinyurl.com/crpeby— The Royal Family (@RoyalFamily) April 28, 2009