Mexico

The Mexican presidential administration has become the most prolific world leader account with a record 68 tweets per day. President Enrique Peña Nieto is most followed Latin American leader and among the 10 most followed world leaders on Twitter.

Tweets from Mexico leaders

President of Mexico Enrique Peña Nieto

The Mexican President Enrique Peña Nieto is the most followed Latin American leader and the 9th most followed worldwide and still tweets mostly from a Blackberry, with almost three tweets per day. He is not very conversational as only 2% of these are @replies to his followers. His most retweeted and favorited post was sent on 22 February 2014 when the local authorities captured former Mexican drug lord Joaquin Guzman Loera (“El Chapo Guzman”): “I acknowledge the work of the security institutions of the Mexican state to achieve the apprehension of Joaquin Guzman Loera in Mazatlan” retweeted 25,000 times. His tweets are retweeted on average 427 times. Most of his tweets are related to official acts and governmental actions. In this context important topics that @EPN has commented on are #ReformaEnergetica (energy reform), #WEF (the World Economic Forum in Davos), and the #PactoporMéxico (an agreement among the country’s political parties). @EPN is mutually connected with the seven leading Latin American presidents. Interstingly during his election campaign in 2012 he used Foursquare to check into places.

EPN avatar

Enrique Peña Nieto

@EPN

Presidente de los Estados Unidos Mexicanos. facebook.com/EnriquePN instagram.com/penanieto

Tweet analytics (as of April 2015)

Tweets:3,588
Following:225
Followers:3,772,413
Joined Twitter: 03/29/2007
Language: Spanish
Status: Active
Tweets/day: 2.91
Retweets: 2%
Mentions/Tweet: 0.30
Replies/Tweet: 0.07
Tweets retweeted: 98%
Most mentioned @gobrep (136), @miseleccionmx (27), @BarackObama (20), @SinHambreMx (14), @senadomexicano (12), @SEGOB_mx (11), @UN (10), @PactoPorMx (10), @Mx_Diputados (8), @mexico (8).
Average of retweets 427

First tweet

Presidency of Mexico Presidencia México

The institutional profile of the presidency was created a few weeks before Enrique Peña Nieto became president. The @PresidenciaMX account is the most active of all world leaders’ accounts with an average of 68 tweets per day. The account has much activity as many of the tweets are repeated several times to capture different audiences at different times. The account chronicles the activities of President Enrique Peña Nieto with an abundant use of videos and pictures. Its most popular tweet is a press release about the granting of the order of the Aztec Eagle to three distinguished Japanese citizens. Strangely the tweet received 4,300 retweets but only 7 favourites.

PresidenciaMX avatar

Presidencia México

@PresidenciaMX

Oficina de la Presidencia de la República 2012 - 2018.

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Tweets:57,954
Following:64
Followers:1,310,314
Joined Twitter: 04/23/2009
Language: Spanish
Status: Active
Tweets/day: 67.59
Retweets: 30%
Mentions/Tweet: 0.54
Replies/Tweet: 0.00
Tweets retweeted: 71%
Most mentioned @EPN (322), @SinHambreMx (196), @gobrep (75), @SECTUR_mx (49), @SCT_mx (32), @SAGARPA_mx (30), @Prospera_MX (30), @TianguisTur_MX (28), @RT_Erdogan (26), @Pemex (23).
Average of retweets 50

First tweet

Government of Mexico Gobierno República

The account of Mexico’s government is the third most active Twitter account with 60 tweets per day. @GobRep has adopted the same Twitter strategy as the presidency, repeating tweets at different times to garner more attention and a larger audience. The account tweets essentially the same tweets as the presidential account broadcasting news about the government, presidential acts and general news of the country. Half of its tweets are sent from the Hootsuite platform which allows scheduling of posts at different times. A third of its tweets are retweets of the @PresidenciaMX and and other ministries. President @EPN is by far the most mentioned user on this account. Its most retweeted tweet about the increase of tourism in Mexico was retweeted 1,682 times but only favorited 10 times seems strange.

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Gobierno República

@gobrep

Actualidad del Gobierno de la República de México.

Peer connections (as of April 2015)

Tweet analytics (as of April 2015)

Tweets:52,930
Following:229
Followers:1,022,368
Joined Twitter: 05/12/2009
Language: Spanish
Status: Active
Tweets/day: 59.65
Retweets: 33%
Mentions/Tweet: 0.59
Replies/Tweet: 0.00
Tweets retweeted: 67%
Most mentioned @EPN (151), @SinHambreMx (107), @SECTUR_mx (70), @gobrep (60), @SAGARPA_mx (56), @INAHmx (54), @Conaculta (48), @conagua_mx (41), @PROFEPA_Mx (40), @SCT_mx (36).
Average of retweets 22

First tweet

Foreign Minister of Mexico José Antonio Meade

Mexico’s Foreign Minister José Antonio Meade tweets on average 2.9 times per day and President @EPN, the foreign ministry @SRE_mx and the Pacific Alliance @A_delPacifico are the most mentioned in his Twitter stream. His tweets are usually about agreements and his meetings with foreign dignitaries often accompanied by a handshake picture. Interstingly José Antonio Meade was the first Foreign Minister to sign up to Periscope, Twitter’s livestreaming app used during the Summit of the Americas in April 2015 in Panama. @JoseAMeadeK is well connected with other foreign ministers unilaterally following 28 and mutually following 18 peers.

JoseAMeadeK avatar

José Antonio Meade

@JoseAMeadeK

Secretario de Relaciones Exteriores de México. Licenciado en Economía por el ITAM y en Derecho por la UNAM.

Tweet analytics (as of April 2015)

Tweets:4,408
Following:1,175
Followers:168,471
Joined Twitter: 01/12/2011
Language: Spanish
Status: Active
Tweets/day: 2.90
Retweets: 7%
Mentions/Tweet: 0.53
Replies/Tweet: 0.02
Tweets retweeted: 93%
Most mentioned @EPN (266), @SRE_mx (139), @A_delPacifico (71), @ONU_es (30), @senadomexicano (21), @gobrep (17), @ONUWeb (16), @FelipeCalderon (15), @imatiasromero (14), @mexico (12).
Average of retweets 22

First tweet

Foreign Ministry of Mexico SRE México

The Mexican foreign ministry joined Twitter on 11 December 2009 and it was one of the first to put its missions abroad on Twitter. The @SRE_mx account has several Twitter lists including 34 embassies, 42 consulates and 15 ambassadors active on Twitter. This @SRE_mx account has significantly stepped up its Twitter activity now posting more than 20 tweets per day mostly about the role of Mexico on international matters ranging from human rights to Mexico’s contribution and alliance with other countries. A third of its tweets are retweets of other government account and mainly the presidency (@PresidenciaMX), Foreign Minister (@JoseAMeadeK), and the ministry’s head of communications @E_del_Rio. This foreign ministry account was particularly activity during the execution of Edgar Tamayo, a Mexican sentenced to death by lethal injection in Texas. The tweet: “Mexico regrets the execution in Texas of compatriot Edgar Tamayo has become one of its most retweeted tweets. The @SRE_mx account mutually follows eleven other world leaders.

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SRE México

@SRE_mx

Secretaría de Relaciones Exteriores - La política exterior de #MéxicoGlobal en 140 caracteres.

Tweet analytics (as of April 2015)

Tweets:17,773
Following:340
Followers:282,122
Joined Twitter: 12/11/2009
Language: Spanish
Status: Active
Tweets/day: 20.78
Retweets: 31%
Mentions/Tweet: 0.33
Replies/Tweet:
Tweets retweeted: 69%
Most mentioned @JoseAMeadeK (157), @A_delPacifico (84), @EPN (69), @OEA_oficial (38), @Red_Carolina (37), @gobrep (31), @yosoymexicano (29), @ONU_es (21), @Comexus (18), @VRubioMarquez (17).
Average of retweets 14

First tweet