President of United States Barack Obama
Barack Obama’s Twitter account became famous on 9 October 2009 when he tweeted “Humbled”, a one word reaction to receiving the Nobel Peace Prize. It turned out he didn’t tweet it himself. Until June 2011 the President had never sent a single tweet. The @BarackObama account is a campaign account managed by his campaign staff and not funded, endorsed or followed by the White House. As the 2012 election campaign heated up Barack Obama became more active on social networks and he now signs his personal tweets: bo. The election victory tweet – “Four more years” with a photo of him hugging his wife – was one of the most retweeted tweets ever with over 800,000 retweets. The account occasionally shares his private moments in the Oval Office and often posts photos with President Obama’s significant quotes. @BarackObama has only @replied to three people, @JasonDerulo, @SenatorReid, and @MagicJohnson, and frequently mentions other Twitter users, particularly @OFA. The Barack Obama account is unilaterally followed by 221 other world leaders however he only follows two of them, namely Norway’s @Erna_Solberg and @MedvedevRussia. Despite the millions of followers the account has entered its “lame-duck period” as BuzzFeed pointed out, not nearly garnering the retweets it enjoyed during the 2012 elections.
Tweet analytics (as of November 2014)
|Most mentioned||@OFA (166), @SpeakerBoehner (22), @obamacare (21), @EPA (10), @VP (10), @nytimes (8), @washingtonpost (7), @FLOTUS (6), @billclinton (6), @WhiteHouse (6)|