President of United States Barack Obama
Barack Obama’s Twitter account became famous on 9 October 2009 when he tweeted “Humbled”, a one word reaction to receiving the Nobel Peace Prize. The @BarackObama account is a campaign account managed by his campaign staff and not funded, endorsed or followed by the White House. As the 2012 election campaign heated up Barack Obama became more active on social networks and he now signs his personal tweets: bo. The election victory tweet – “Four more years” with a photo of him hugging his wife – was one of the most retweeted tweets ever with over 800,000 retweets. @BarackObama averages 1,210 retweets per tweet a number which, though impressive, has been declining. Despite the millions of followers the account has entered its “lame-duck period” as BuzzFeed pointed out, not nearly garnering the retweets it enjoyed during the 2012 elections. The account frequently mentions other Twitter users, including @OFA, @SpeakerBoehner, @Obamacare and @VP. Many tweets share quotes from Obama or discuss initiatives he is trying to pursue. The Barack Obama account is unilaterally followed by 239 other world leaders however he only follows three of them, namely @MedvedevRussia, Norway’s @Erna_Solberg and Estonia’s Foreign Minister @KeitPentus.
Tweet analytics (as of April 2015)
|Most mentioned||@OFA (140), @SpeakerBoehner (22), @obamacare (20), @VP (13), @FLOTUS (9), @EPA (7), @WhiteHouse (7), @voxdotcom (5), @washingtonpost (5), @PathwaysInTech (4).|
|Average of retweets||1210|