The country in the South Pacific is using Twitter communicate on a range of issues. The government has a host of institutional accounts to promote the island nation and since November 2013 Foreign Minister @InokeRatu is tweeting personally.

Prime Minister of Fiji JV Bainimarama

The office of Fiji’s Prime Minister, Commodore Frank Bainimarama started its Twitter activity in October 2011 during the ITU World Telecom 2011 summit held in Geneva. @FijiPM comments on Fijian news and often thanks foreign leaders and officials after official visits. However, @FijiPM only follows seven other world leaders none of which have yet reciprocated. The account is characterized by a large-number of hashtags, with more than two hashtags per tweet. The account has repeatedly @mentioned the @UN, the @UNDP, and Human Rights Watch, @hrw. However, more recently the account predominantly linked to the official government website. Frank Bainimarama has repeatedly tweeted that the “Fijian Government is always open to dialogue as long as it is with open minds, respect for sovereignty, territory”. His most popular tweet is a selfie with Indian Prime Minister @NarendraModi.

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JV Bainimarama


The office of Josaia Voreqe Bainimarama, Prime Minister of the Republic of Fiji

Tweet analytics (as of November 2014)

Joined Twitter: 10/21/2011
Language: English
Status: Active
Tweets/day: 0.99
Retweets: 2%
Mentions/Tweet: 0.52
Replies/Tweet: 0.01
Tweets retweeted: 30%
Most mentioned @UN (58), @FijiAG (45), @UNDP (44), @hrw (43), @FijiRepublic (25), @DemocracyIntl (25), @UNrightswire (22), @CAPAction (20), @StateDept (19), @fijiembassydc (17)

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Government of Fiji Republic of Fiji

The @FijiRepublic Twitter account is dedicated to promoting the island as an attractive tourist destination. The account started to tweet on 19 October 2011 announcing that “Fiji makes new friends”. The account tweets on average a 1.5 times a day, consistently mentioning Prime Minister #Bainimarama and retweeting the prime minister’s Twitter account @FijiPM as well as Attorney General Aiyaz Sayed-Khaiyum @FijiAG. One of the most popular tweets on the @FijiRepublic’s Twitter stream is the publication of a report that “#Fiji ranked the #happiest country; of 58 countries, home to happiest people”.

Tweet analytics (as of November 2014)

Joined Twitter: 10/18/2011
Language: English
Status: Active
Tweets/day: 1.41
Retweets: 4%
Mentions/Tweet: 0.87
Replies/Tweet: 0.04
Tweets retweeted: 25%
Most mentioned @FijiPM (179), @FijiAG (150), @TourismFiji (54), @fly_airpacific (51), @UNDP (51), @UN (42), @CNTraveler (36), @hrw (32), @TravlandLeisure (26), @UNrightswire (21)

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Foreign Minister of Fiji ratu inoke kubuabola

Fiji’s Foreign Minister Ratu Inoke Kubuabola joined Twitter on 15 November 2013. He posts on average 1.7 times a day, occasionally @replying, but rarely @mentioning followers or using hashtags. The Foreign Minister often shares pictures of his friends and relatives including his two daughters and his granddaughter, as well as a snapshot of the protocol offices at Istanbul airport taken with his iPhone. His feed updates his follows about his political activities and meetings. @InokeRatu is mutually following Australia’s Foreign Minister @JulieBishopmp.

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ratu inoke kubuabola


Minister for Foreign Affairs

Tweet analytics (as of November 2014)

Joined Twitter: 11/15/2013
Language: English
Status: Active
Tweets/day: 2.26
Retweets: 10%
Mentions/Tweet: 0.08
Replies/Tweet: 0.06
Tweets retweeted: 40%
Most mentioned @GounderNeelesh (4), @InokeRatu (2), @ShareThis (2), @ibatanhorse (2), @JulieBishopMP (2), @IsaacLal1 (1), @UN (1), @JustineGreening (1), @FijiOneNews (1), @FijiPM (1)

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Foreign Ministry of Fiji Fiji Foreign Affairs

Fiji’s Foreign Ministry described itself as “Fiji's Diplomatic Window to the world” on its Twitter profile, @FijiMFA. However, the @FijiMFA account follows no other Twitter user and has not interacted with any other accounts. The account went silent on 14 January 2013 after tweeting an unusual burst of activity, totaling 96 tweets of official announcements in short succession. However, the account has been revived at the end of May 2014 with the tweet: “We are back tweeple. Will be updating you regularly”. Since, the account has been sharing news about meetings of Foreign Minister Ratu Inoke Kubuabola.

FijiMFA avatar

Fiji Foreign Affairs


Fiji's Diplomatic Window to the world.

Tweet analytics (as of November 2014)

Joined Twitter: 02/18/2011
Language: English
Status: Active
Tweets/day: 0.54
Retweets: 1%
Mentions/Tweet: 0.2
Tweets retweeted: 3%
Most mentioned @YouTube (145), @InokeRatu (2)

First tweet