Prime Minister of New Zealand John Key
Prime Minister John Key tweets in the first person and he has been pictured sitting in front of a computer sending his first personal tweet, however the account is mostly managed by his staff. The account chronicles the prime minister’s movements and visits with almost one picture every other tweet. The account presents a mix of official news from the government website, his ‘Key Notes’ newsletter, tweets from staff and occasional personal observations. During the London 2012 Olympics he was quite active in encouraging and congratulating Kiwi athletes. The prime minister does not engage in conversations with his Twitter followers and will not reply to direct messages: “If you DM John Key you should not expect a response” states his Twitter background picture. “If you have a query and would like a response, please email J.Key@Ministers.govt.nz.” The account very rarely retweets or mentions other users or uses hashtags and it has only sent eight @replies. The most popular tweet is the one sent right after New Zealand’s defeat during the America’s Cup on 25 September 2013 that summed up the nation’s collective emotion with one word and a hashtag: “Bugger #AmericaCup”.
Tweet analytics (as of April 2015)
|Most mentioned||@BLACKCAPS (12), @TonyAbbottMHR (12), @NewstalkZB (11), @NZNationalParty (9), @Lko424 (8), @talkbacktim (7), @cricketworldcup (7), @JuliaGillard (6), @EmiratesTeamNZ (6), @lordemusic (6).|
|Average of retweets||12|