New Zealand

John Key, the Prime Minister of New Zealand is an early adopter of Twitter having set up his account on 14 November 2008, five days before becoming prime minister. He only actually started to tweet in April 2009 sharing his speech on “New Zealand and China: Our shared economic future”. Foreign Minister @Murray_McCully Twitter account is dormant since 2009 and its legitimacy could not be verified.

Tweets from New Zealand leaders

Prime Minister of New Zealand John Key

Prime Minister John Key tweets in the first person and he has been pictured sitting in front of a computer sending his first personal tweet, however the account is mostly managed by his staff. The account chronicles the prime minister’s movements and visits with almost one picture every other tweet. The account presents a mix of official news from the government website, his ‘Key Notes’ newsletter, tweets from staff and occasional personal observations. During the London 2012 Olympics he was quite active in encouraging and congratulating Kiwi athletes. The prime minister does not engage in conversations with his Twitter followers and will not reply to direct messages: “If you DM John Key you should not expect a response” states his Twitter background picture. “If you have a query and would like a response, please email” The account very rarely retweets or mentions other users or uses hashtags and it has only sent eight @replies. The most popular tweet is the one sent right after New Zealand’s defeat during the America’s Cup on 25 September 2013 that summed up the nation’s collective emotion with one word and a hashtag: “Bugger #AmericaCup”.

johnkeypm avatar

John Key


This a/c administered by Office of the Leader of the National Party. Authorised by J Key, Parliament, Wellington. For OIA requests visit

Tweet analytics (as of April 2015)

Joined Twitter: 11/14/2008
Language: English
Status: Active
Tweets/day: 1.41
Retweets: 6%
Mentions/Tweet: 0.09
Replies/Tweet: 0.00
Tweets retweeted: 78%
Most mentioned @BLACKCAPS (12), @TonyAbbottMHR (12), @NewstalkZB (11), @NZNationalParty (9), @Lko424 (8), @talkbacktim (7), @cricketworldcup (7), @JuliaGillard (6), @EmiratesTeamNZ (6), @lordemusic (6).
Average of retweets 12

First tweet