South America

Twitter is very popular among Latin American politicians who often tweet personally. All South American countries have a Twitter presence. Most presidents have personal Twitter accounts, often with well over a million followers each. Guatemala’s Jimmy Morales (@JimmyMoralesGT) is the most conversational Latin American leader, with more than half of his tweets being @replies to other Twitter users. Peru’s and Brazil’s foreign ministries @CancilleriaPeru and @ItamaratyGovBr are among the best connected, mutually connected with 75 and 74 other world leaders respectively. Mexico’s President Enrique Peña Nieto @EPN is the most followed Latin American leader ahead of Colombia’s President @JuanManSantos, and Argentina’s President Mauricio Macri (@MauricioMacri). The Mexican government (@GobMx) is by far the most prolific, averaging 135 tweets each day.

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Social content

04.16.

Evo Morales becomes the last South American leader to start his personal Twitter account.

91%

of all South American governments are on Facebook

Argentine President Mauricio Macri is the most active world leader on Snapchat

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follow Argentine President Mauricio Macri on Instagram