Brazilian President Dilma Roussef reactivated her Twitter account in the run-up to the elections scheduled for October 2014 and has become Latin America’s fourth most followed president on Twitter. The Brazilian government also increased its activity on Twitter, creating the account of the Chief of Staff @casacivilbr.

President of Brazil Dilma Rousseff

Brazilian President Dilma Rousseff joined Twitter on 10 April 2010 and used it during her first election campaign garnering 200,000 followers before abandoning her Twitter activity once elected. For more than two and a half years her account was dormant but had reached 1.8 million followers when she reactivated her account in September 2013. Her most retweeted tweet is the last tweet she send in December 2010, expressing the hope to “have more time to be here [on Twitter] with you.” She reactivated her account replying to her parody account @diImabr. Dilma Rousseff tweets on average once a day and 91% of her tweets are retweeted. She also used six-second Vine videos to promote the FIFA football World Cup pleading with her followers to transform the Cup of Cups (#CopaDasCopas) into the Cup against Racism (#CopaContraoRacismo).

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Dilma Rousseff


Twitter de Dilma Rousseff, presidenta do Brasil

Tweet analytics (as of November 2014)

Joined Twitter: 04/10/2010
Language: Portuguese
Status: Active
Tweets/day: 2.17
Retweets: 9%
Mentions/Tweet: 0.1
Replies/Tweet: 0.02
Tweets retweeted: 91%
Most mentioned @blogplanalto (21), @neymarjr (18), @MudaMais (11), @dilmabr (9), @LulapeloBrasil (8), @ClaroRonaldo (8), @diImabr (8), @narendramodi (7), @SAPresident (6), @Pontifex_pt (6)

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Presidency of Brazil Casa Civil

The chief of staff of the presidency joined Twitter on 26 July 2013 @casacivilbr. It is another governmental newsfeed, releasing information about President Rousseff and government programs, such as the Growth Acceleration Program and My House, My Life (Minha Casa Minha Vida #MCMV). The most popular tweet, retweeted 254 times is about the countdown to the FIFA World Cup. @casacivil´s users most retweeted are @portalbrasil and @blogplanalto.

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Casa Civil


Perfil oficial da Casa Civil da Presidência da República

Tweet analytics (as of November 2014)

Joined Twitter: 07/26/2013
Language: Portuguese
Status: Active
Tweets/day: 5.95
Retweets: 26%
Mentions/Tweet: 0.4
Replies/Tweet: 0.01
Tweets retweeted: 29%
Most mentioned @dilmabr (270), @gleisi (197), @minsaude (51), @BrasilPAC (51), @MinCidades (39), @TVNBR (38), @MEC_Comunicacao (30), @mdagovbr (24), @padilhando (22), @ibgecomunica (21)

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Government of Brazil Imprensa Presidência

The Brazilian presidential administration under President Lula started to share government news through the @imprensaPR Twitter account on 23 April 2010. The Brazilian presidency’s institutional account tweets on average more than four times a day mainly relaying official information and the agenda and speeches of President Dilma Rouseff. The two most re-tweeted tweets are an excuse for a rogue tweet sent when the account was hacked and a tribute to Brazilian architect Oscar Niemeyer who designed Brazil’s modernist capital, Brasilia and died at the age of 104 in 2013. The Communication Secretariat of the Presidency also tweets in English on @BrazilGovNews tweeting news in English from the entire Brazilian federal government.

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Imprensa Presidência


Secretaria de Imprensa da Presidência da República traz informações sobre a agenda da presidenta Dilma Rousseff em todo o País.

Tweet analytics (as of November 2014)

Joined Twitter: 04/23/2010
Language: Portuguese
Status: Active
Tweets/day: 3.72
Retweets: 10%
Mentions/Tweet: 0.01
Replies/Tweet: 0
Tweets retweeted: 72%
Most mentioned @TVNBR (9), @blogplanalto (2), @ricardojmagro (2), @CAMCOPA (2), @AndreaFigueired (1), @iranilto (1), @jozielbf (1), @Salvandir_PE (1), @raqueluzrn (1), @eliaszina (1)

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Foreign Ministry of Brazil MRE Brasil–Itamaraty

The Brazilian Foreign Ministry changed its Twitter handle in 2013 from @MREBrasil to @ItamaratyGovBr and is among the best connected foreign ministries mutually following 38 other world leaders. The account is fairly prolific with almost ten tweets a day mainly in Portuguese. The account tweets news about the Southern Common Market (MERCOSUR), the World Trade Organization (WTO), the United Nations (UN), as well as overall activities of President Dilma´s trips overseas. The most popular tweet, retweeted 185 times is about Minister Patriota speaking with the Foreign Minister of Bolivia and expressing their “disapproval over the arrogant attitude on the part of European countries” in July 2013 after the forceful landing of the Bolivian president’s plane believed to carry Edward Snowden. In October 2014 the foreign ministry set up an English language Twitter account @Itamaraty_EN.

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MRE Brasil–Itamaraty


Ministério das Relações Exteriores do — English: @Itamaraty_EN

Tweet analytics (as of November 2014)

Joined Twitter: 06/22/2009
Language: Portuguese
Status: Active
Tweets/day: 8.11
Retweets: 35%
Mentions/Tweet: 0.22
Replies/Tweet: 0.05
Tweets retweeted: 52%
Most mentioned @dilmabr (77), @MREBRASIL (23), @MichelTemer (21), @ItamaratyGovBr (18), @MINUSTAH (15), @wto (13), @FunagBrasil (11), @WilliamJHague (9), @minesporte (8), @MdicGovBr (7)

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