Contrary to her predecessor, Sebastián Piñera, Chile’s President Michelle Bachelet doesn’t have a personal Twitter profile. Former President @SebastianPinera was the first Chilean politician to join Twitter in February 2008 and under his leadership all government ministers opened official personal Twitter accounts.

President of Chile Prensa Michelle

The @PrensaMichelle Twitter account is a typical campaign account. It was created on 25 March 2013 by the press office of Michelle Bachelet for her election campaign. The account was particularly active during the election campaign with 12 tweets each day but has been dormant since 16 March 2014, when Bachelet took over as President. The verified account which has more than 57,000 followers is only mutually following Brazilian President Dilma Rousseff. The last tweet of the account is the statement the @PresidentaMB is not an official account of the president.

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Prensa Michelle


Este es el canal oficial del Departamento de Prensa de la Presidenta Electa, Michelle Bachelet.

Tweet analytics (as of November 2014)

Joined Twitter: 03/25/2013
Language: Spanish
Status: Dormant since 16.03.2014
Tweets/day: 7.1
Retweets: 4%
Mentions/Tweet: 0.23
Replies/Tweet: 0.08
Tweets retweeted: 91%
Most mentioned @alvaroelizalde (77), @canal13 (12), @adnradiochile (12), @DesdeZero977 (10), @elinformanteTVN (10), @Sfeir2014 (10), @ifuentes_aysen (10), @Sr_Ballesteros (9), @Cooperativa (9), @GiorgioJackson (9)

First tweet

Government of Chile Gobierno de Chile

The government of Chile became active on Twitter on 23 May 2009 and is among the most prolific with over 19,000 tweets sent at an average of 15 tweets a day. The account tweets the agenda of the Chilean president, the government and the activities of its ministers and secretaries from the ministerial official accounts and their personal profiles. The account makes a good use of hashtags and even has its motto #JuntosChileMejor (Together for a Better Chile) as a hashtag in its Twitter profile. Other hashtags support government initiatives such as #ReformaTributaria (Tax reform), #50Compromisos and #50Medidas (50 commitments for the first 100 day of Bachelet’s government). The account makes good use of infographics and pictures of the president’s activities. The first tweet of the new administration sent on 11 March 2014 was a picture of President Bachelet with former President Sebastián Piñera and the Senate President, Isabel Allende. The governmental account is only following Foreign Minister @HeraldoMunoz and has not made any Twitter connection with other foreign leaders. The government maintains and regularly updates a number of Twitter lists.

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Gobierno de Chile


Cuenta Oficial del Gobierno de Chile. Escríbenos #JuntosChileMejor

Tweet analytics (as of November 2014)

Joined Twitter: 05/23/2009
Language: Spanish
Status: Active
Tweets/day: 10.91
Retweets: 20%
Mentions/Tweet: 0.12
Replies/Tweet: 0.01
Tweets retweeted: 74%
Most mentioned @sebastianpinera (23), @mtt_chile (14), @ministeriosalud (12), @ceciperez1 (11), @alvaroelizalde (10), @Minvu (8), @jmanalich (8), @consejocultura (7), @ministroperezm (6), @LoretoSilvaR (6)

First tweet

Foreign Minister of Chile Heraldo Muñoz

Heraldo Muñoz, Chile’s Minister of Foreign Affairs, has a Twitter account since 3 February 2009. He tweets on average almost six times a day often sharing articles from the world’s media including @TheDailyBeast, @Emol, @El_Pais, @LaTercera, and @InfoLatam. @HeraldoMunoz is tweeting often using the Tweet Button on newspaper websites when not tweeting from his iPad and iPhone. His most retweeted tweet was the announcement that President Bachelet suspended her state visit to Argentina and Uruguay after the fire that devastated Valparaiso in April 2014.

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Heraldo Muñoz


Ministro de Relaciones Exteriores de Chile

Tweet analytics (as of November 2014)

Joined Twitter: 02/03/2011
Language: Spanish
Status: Active
Tweets/day: 4.64
Retweets: 39%
Mentions/Tweet: 0.35
Replies/Tweet: 0.06
Tweets retweeted: 30%
Most mentioned @thedailybeast (220), @Emol (79), @el_pais (65), @latercera (61), @infolatam (48), @elmostrador (33), @guardian (26), @Reuters (25), @UN (23), @washingtonpost (19)

First tweet

Foreign Ministry of Chile Cancillería Chile

The Chilean foreign ministry joined Twitter on 24 April 2014 and tweets on average 2.4 times a day. The institutional account often mentions Foreign Minister @HeraldoMunoz and its most used hashtag is #ChileEnElMundial (Chile in the World Cup). The account is mutually connected with three other Latin American foreign ministries.

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Cancillería Chile


Cuenta oficial del Ministerio de Relaciones Exteriores de Chile - Official account of the Ministry of Foreign Affairs of Chile

Tweet analytics (as of November 2014)

Joined Twitter: 04/21/2014
Language: Spanish
Status: Active
Tweets/day: 2.4
Retweets: 18%
Mentions/Tweet: 0.28
Replies/Tweet: 0.06
Tweets retweeted: 59%
Most mentioned @HeraldoMunoz (51), @ANFPChile (6), @UPFronterizos (4), @lostres (4), @ministeriosalud (4), @inach_gob (3), @ProChile (3), @DIRAC_cultura (2), @SERANOTICIA (2), @AduanaCL (2)

First tweet