President of Colombia Juan Manuel Santos
Colombia’s President Juan Manuel Santos is Latin America’s second most followed leader with 3.7 million followers. He is notabley the first world leader to go live on Periscope, Twitter’s Livestreaming application with a statement on 15 April 2015 announcing the resumption of air raids against the FARC rebels. The account is fairly active with an average of almost six times per day. His team frequently shares pictures and videos of his meetings and live tweets his speeches. His most used hashtag is #UnNuevoPais to promote and inform about the national development plan for 2014-2018. During his first presidency the account has been used for soft diplomacy, namely to mend relations with former Venezuelan President Hugo Chavez. “What do you think about the meeting between @Chavezcandanga and Juan Manuel Santos?” he asked his followers in August 2010 after having re-established diplomatic relations with his Venezuelan counterpart, which had turned sour under former president Alvaro Uribe. Juan Manuel Santos unilaterally follows 42 other world leaders including Venezuela’s @NicolasMaduro and is mutually connected with 17 others.
Tweet analytics (as of April 2015)
|Most mentioned||@PoliciaColombia (68), @FCFSeleccionCol (24), @Mineducacion (18), @German_Vargas (16), @UNGRD (15), @Ministerio_TIC (14), @COL_EJERCITO (13), @GeneralPalomino (13), @ginaparody (13), @InstitucionalTV (13).|
|Average of retweets||228|