Colombia

Former Colombian President Alvaro Uribe was the first Colombian political leader to join Twitter on 29 July 2009. His successor and current President, Juan Manuel Santos followed suit just two weeks later.

President of Colombia Juan Manuel Santos

Colombia’s President Juan Manuel Santos is Latin America’s most followed leader with more than 2.8 million followers. The account has been particularly active during the election campaign over the past months with almost five tweets per day. His campoaign team is frequently sharing pictures and videos from his election rallies and his most used hashtag is #SantosPresidente (Santos for president). During his first presidency the account has been used for soft diplomacy, namely to mend relations with former Venezuelan President Hugo Chavez. “What do you think about the meeting between @Chavezcandanga and Juan Manuel Santos?” he asked his followers in August 2010 after having re-established diplomatic relations with his Venezuelan counterpart, which had turned sour under former president Alvaro Uribe. Juan Manuel Santos unilaterally follows 50 other world leaders and is mutually connected with 16 others.

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Juan Manuel Santos

@JuanManSantos

Presidente de Colombia

Tweet analytics (as of November 2014)

Tweets:7,549
Following:1,557
Followers:3,248,871
Joined Twitter: 08/11/2009
Language: Spanish
Status: Active
Tweets/day: 5.54
Retweets: 5%
Mentions/Tweet: 0.18
Replies/Tweet: 0.02
Tweets retweeted: 95%
Most mentioned @PoliciaColombia (47), @FCFSeleccionCol (22), @COL_EJERCITO (16), @German_Vargas (15), @Ministerio_TIC (12), @InstitucionalTV (11), @urnadecristal (11), @GeneralPalomino (9), @Mineducacion (8), @UNGRD (8)

First tweet

Presidency of Colombia Presidencia Colombia

The official account of the Colombian presidency was set up under President Juan Manuel Santos on 7 June 2011 and has become a formidable link machine tweeting on average 48 times per day. Most of the tweets inform about activities held by the Colombian Presidency, results from the government’s policies and reports on the president’s every move and meeting. The account consistently mentions @JuanManSantos if it is not retweeting him but the account rarely @replies. However the government frequently offers its citizens a direct dialogue via the @UrnaCristalGov, the government’s ‘crystal urn’ account. It often uses the hashtag #EstamosConElCampo (We're in the field) and #AgendaColombia.

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Presidencia Colombia

@infopresidencia

Colombia en paz, con equidad y educada - Cuenta oficial de la Presidencia de la República de Colombia - Secretaría de Prensaon.fb.me/q987HOEa

Tweet analytics (as of November 2014)

Tweets:38,284
Following:179
Followers:385,793
Joined Twitter: 06/07/2011
Language: Spanish
Status: Active
Tweets/day: 45.61
Retweets: 18%
Mentions/Tweet: 0.6
Replies/Tweet: 0.01
Tweets retweeted: 67%
Most mentioned @JuanManSantos (928), @agendacolombia (202), @urnadecristal (193), @InstitucionalTV (171), @CancilleriaCol (44), @infopresidencia (37), @DPSColombia (33), @MinHacienda (27), @PoliciaColombia (24), @SENAComunica (22)

First tweet

Foreign Ministry of Colombia Cancillería Colombia

The Colombian Foreign Ministry joined Twitter on 8 March 2011, to promote its national interests and to connect with Colombians abroad. Most of the tweets are from the official website related to events and services the ministry provides. It often uses the hashtag #CancillerHolguin for all activities related to Foreign Minister María Ángela Holguín and #DiplomaciaDeportiva (Sports Diplomacy). The Foreign Ministry mutually follows Brazil’s @itamaratygovbr, Ecuador’s @CancilleriaEC and Peru’s @CancilleriaPeru. Its most popular tweet was sent after the death of Colombian literature Nobel Prize winner Gabriel Garcia Marquez on 17 April 2014: “We mourn the departure of the greatest of Colombian literature. Rest in Peace Master García Márquez.”

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Cancillería Colombia

@CancilleriaCol

La Cancillería de Colombia promueve tanto los intereses nacionales a través de la política exterior, como los vínculos con colombianos que viven fuera del país.

Tweet analytics (as of November 2014)

Tweets:6,923
Following:568
Followers:89,978
Joined Twitter: 03/07/2011
Language: Spanish
Status: Active
Tweets/day: 10.97
Retweets: 4%
Mentions/Tweet: 0.4
Replies/Tweet: 0.2
Tweets retweeted: 64%
Most mentioned @CancilleriaCol (30), @JuanManSantos (27), @A_delPacifico (26), @InstitucionalTV (18), @urnadecristal (16), @OIM_Colombia (13), @migracioncol (11), @FCFSeleccionCol (9), @SENAComunica (8), @NairoQuinCo (8)

First tweet