The United Nations Development Programme (UNDP) is the elite of the most active organisations on Twitter. Since it was set up in February 2009 the account has sent more than 23,000 tweets averaging an impressive 18 tweets every day which are scheduled via Hootsuite and sent out every hour. What makes the United Nations Development Programme stand out is its innovative use of hashtags. Every day the account shares content about the specific areas of UNDP’s work: #EqualityMonday, #EmpowerTuesday, #GreenWednesday, #EndHIVThursday, #EndPovertyFriday, #DemocracySaturday and #ResilenceSunday. Content posted is typically news releases, announcements, Helen Clark’s agenda, campaigns and initiatives. @UNDP also reports live from events and engages with followers. However, direct @replies are only 2% of the total tweets. @UNDP consistently mentions other Twitter users including @HelenClarkUNDP, mentioned 257 times since May 2013. The organisation understands how to engage with its followers, regularly asking questions and asking them to share their thoughts and point of views. The UNDP has one of the largest presences on Twitter with 112 official accounts listed on its Twitter list. The UNDP tweets in English, Arabic, French and Spanish to a combined audience of 410,000 followers.
Tweet analytics (as of November 2013)
|Average of retweets:||19.01|