United Nations Development Programme (UNDP)

UN Development

The United Nations Development Programme (UNDP) is one of the most prolific organisations on Twitter tweeting in English (@UNDP), Arabic (@UNDPArabic), French (@PNUDfr) and Spanish (@PNUD). The UNDP has one of the largest presences on Twitter with 151 regional and country accounts and 255 members of staff on its Twitter lists. Since it was set up in February 2009 the @UNDP account has sent more than 30,000 tweets averaging close to 15 tweets per day which are scheduled via Hootsuite. Its most used hashtags are #Ebola and #EbolaResponse, #Development, #ClimateChange, and #Poverty. Until late 2014 the UNDP used its own daily hashtags sharing content about the specific areas of its work: #EqualityMonday, #EmpowerTuesday, #GreenWednesday, #EndHIVThursday, #EndPovertyFriday, #DemocracySaturday and #ResilenceSunday. The UNDP also has a specific live tweet account @UNDPLive that tweets up to 200 times per day especially during conferences. @UNDP consistently mentions other Twitter users including @HelenClarkUNDP as well as other UNDP regional accounts.

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UN Development

@undp

The United Nations Development Programme helps empower lives & build resilient nations. Follow @HelenClarkUNDP @PNUD @PNUDFR & more: on.undp.org/JAhO2

Tweet analytics (as of February 2015)

Tweets:30,620
Following:4,409
Followers:617,967
Listed:7,496
Joined Twitter: 02/11/2009
Tweets/day: 14.95
Retweets: 10%
Replies/Tweet: 0.05
Tweets retweeted: 0.87
Average of retweets: 28.66

First tweet

Most popular tweet

Helen Clark

UN development chief, @HelenClarkUNDP is the seventh most followed head of an international organisation and the second most active, sending more than 18 tweets per day. More than two-thirds of her tweets are retweets mainly of @UNDP accounts. The former Prime Minister of New Zealand also ranks as the most connected and influential head of an international organisation on Twitter as she is followed by 387 of the 844 accounts analyzed in this study. She joined Twitter in September 2010, more than one year after she took office, to raise awareness for the Millennium Development Summit. Helen Clark regularly participates in Google Hangouts and Twitter chats.

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Helen Clark

@HelenClarkUNDP

I'm Administrator @UNDP and former Prime Minister of #NewZealand, passionate about human #development world-wide.

Tweet analytics (as of February 2015)

Tweets:19,718
Following:1,378
Followers:77,237
Listed:1,672
Joined Twitter: 09/17/2010
Tweets/day: 18.42
Retweets: 67%
Replies/Tweet: 0.1
Tweets retweeted: 0.3
Average of retweets: 12.84

First tweet

Most popular tweet