Executive Summary All the world’s atwitter! Or almost. Ninety-seven percent of all 193 UN member states have an official presence on the platform. The governments of only six countries, namely Laos, Mauritania, Nicaragua, North Korea, Swaziland and Turkmenistan do not […]
Burson-Marsteller's Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
Executive Summary Technically, Facebook is the largest country in the world with 2.2 billion monthly active users. Since 2015, the number of users on Facebook has surpassed the population of China, the most populous country on earth and 1.4 billion […]
The Olympic flame is burning brightly on social media. Facebook, Instagram, Twitter and YouTube have become indispensable communication channels for the Olympic Movement including international Olympic sports federations. However, very few federations can share live sporting action from major events and […]
“We are constantly looking for ways to interact with our millions of supporters worldwide. The explosion of digital communications platforms has been a game-changing opportunity for us to bring people along the conservation journey. Being transparent, authentic and inclusive has […]
Executive Summary – Introduction “I believe it’s really important I hear directly from our leadership. And I believe it’s really important to hold them accountable. And I believe it’s really important to have these conversations out in the open rather […]