“Facebook is the most difficult channel for us” a social media manager at a foreign ministry recently admitted, echoing a sentiment shared by many a social media manager about the platform. Technically world leaders, governments and foreign ministries have their […]
BCW’s (Burson Cohn & Wolfe) Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
Diplomacy is becoming more visible and more visual through social media and especially Instagram. What was once hidden behind closed doors is now becoming public for everyone to see. History is now being immortalized on the mobile photo and video […]
Executive Summary All the world’s atwitter! Or almost. Ninety-seven percent of all 193 UN member states have an official presence on the platform. The governments of only six countries, namely Laos, Mauritania, Nicaragua, North Korea, Swaziland and Turkmenistan do not […]
Executive Summary Technically, Facebook is the largest country in the world with 2.2 billion monthly active users. Since 2015, the number of users on Facebook has surpassed the population of China, the most populous country on earth and 1.4 billion […]
The Olympic flame is burning brightly on social media. Facebook, Instagram, Twitter and YouTube have become indispensable communication channels for the Olympic Movement including international Olympic sports federations. However, very few federations can share live sporting action from major events and […]