Executive Summary The coronavirus pandemic of early 2020 has had a profoundly transformative impact on how world leaders use digital channels. As the virus spread around the world, leaders wasted no time to engage on social media, updating their status […]
BCW’s (Burson Cohn & Wolfe) Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
“Facebook is the most difficult channel for us” a social media manager at a foreign ministry recently admitted, echoing a sentiment shared by many a social media manager about the platform. Technically world leaders, governments and foreign ministries have their […]
Diplomacy is becoming more visible and more visual through social media and especially Instagram. What was once hidden behind closed doors is now becoming public for everyone to see. History is now being immortalized on the mobile photo and video […]
Executive Summary All the world’s atwitter! Or almost. Ninety-seven percent of all 193 UN member states have an official presence on the platform. The governments of only six countries, namely Laos, Mauritania, Nicaragua, North Korea, Swaziland and Turkmenistan do not […]
Executive Summary Technically, Facebook is the largest country in the world with 2.2 billion monthly active users. Since 2015, the number of users on Facebook has surpassed the population of China, the most populous country on earth and 1.4 billion […]