Executive Summary – Introduction World leaders vie for attention, connections and followers on Twitter, that’s the latest finding of Burson-Marsteller’s Twiplomacy study 2014, an annual global study looking at the use of Twitter by heads of state and government and […]
BCW’s (Burson Cohn & Wolfe) Twiplomacy studies are looking at how Heads of State and Government, Foreign Ministers and International Organisations use social media channels.
Introduction When the European Organisation for Nuclear Research (CERN) discovered the Higgs boson, also known as the “God particle,” it announced this major science discovery via Twitter. When the Nobel Prize committee was unable to place a phone call to […]
Over the past five years, Twitter has become a new way to communicate with world leaders and a way for these leaders to communicate with each other. On the one hand, it allows heads of state and government and foreign […]
Executive Summary – Introduction Twitter has become a new way to communicate with world leaders and a way for these leaders to communicate with each other. On the one hand it allows heads of state and government to broadcast their […]
Have you ever wonder who owns your country on Twitter? Chances are it is not your government, nor the state tourism board, but rather a smart individual who registered the account in the early days of Twitter. Only nine of […]