South America

Brazil’s President-elect Jair Messias Bolsonaro is the most followed Latin American leader with more than 15 million followers on Facebook, Instagram and Twitter ahead of Argentina’s President Mauricio Macri with 10 million followers, Mexico’s President-elect Andrés Manuel López Obrador and Venezuela’s President Nicolás Maduro with 8.8 and 4.5 million followers respectively on all three platforms.

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Social content

7.9 m

follow Brazil’s President-elect Jair Messias Bolsonaro on Facebook

100%

of all South American governments are on Facebook

Argentine President Mauricio Macri is active on Snapchat

880 k

follow Argentine President Mauricio Macri on Instagram